Why, When, and How to Use Pylon Signs for Better Business Visibility

There’s no better way to literally elevate your company’s visibility than by having a pylon sign custom-designed and installed. This is a type of outdoor sign that is often mounted on a tall pole. Other pylon signs resemble a much taller version of monument signs. Your pylon sign can be customized to reflect your business’ unique brand and image. Talk to a sign company representative about the possibilities.


The primary reason why businesses use pylon signs is to raise their brand’s visibility. A pylon sign can be seen at long distances, and so it raises awareness about the company among passing motorists. Customers who are already planning to check out a business can use pylon signs to help them find the building more easily.


Pylon signs are effective for attracting more customers to your door, but only when they are used appropriately. If your business is located near a freeway, a pylon sign is an excellent choice. Inform the sign company that you want to ensure your new sign will be visible from the road. Pylon signs can also be effective when used for a business that is located close to other stores—especially if those other stores lack pylon signs. In this situation, a tall, freestanding sign will make the company stand out from the rest.


You can rely on the designer’s expertise regarding the best way to create your new pylon sign. It doesn’t have to be in the shape of a rectangle or square. Get creative and make your sign as eye-catching as possible. For example, if your business is a seafood restaurant, you could have your sign made in the shape of a nautical wheel. Your new sign can be illuminated if you wish, which is recommended if your business has late hours and is located in a non-residential area.

When businesses need quality sign services they can trust, they turn to Olympic Signs. Our sign company serves Chicago, IL businesses with our superior sign design services, flawless fabrication, and expert installation. Call (630) 424-6100, and we’ll chat about whether a pylon sign is the right choice for your business.

Categories: Branding, Brand Image


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