• What Is Branding?

    A quality sign company does more than help you advertise your business. Watch this video clip to learn about branding and see how your sign company can help.

    Your brand is a combination of values, goals, and services that clues the public in to the nature of your business. Branding includes designing logos, creating unique marketing plans, and reassuring customers that the products with your stamp on them are safe and high quality. Signs can solidify your brand by incorporating the color schemes, logos, and values that are central to your business.

    Olympic Signs is a sign company serving Chicago, IL that can help you with sign design and installation. If you would like to learn more about our services, please feel free to visit our website or give us a call at (630) 424-6100. You can also stop by and see us to learn more about our commercial signs.

  • Mistakes to Avoid Designing Your Sign

    Sign company Chicago

    Business signs can be used in a multitude of different situations; they can advertise a sale, attract new customers, or simply display your brand. However, those who do not work with a reputable sign company might commit some basic design mistakes. Here is an up close look at a few mistakes to avoid when designing your sign.

    Going with the Norm
    It can be tempting to focus on what other businesses are doing; after all, if it works for them, won’t it work for you? The problem with this is that other companies are innovating. They are breaking the mold and offering unique experiences by sharing designs that have never been seen before. Rather than try to emulate someone else’s style, make sure your sign is true to your brand. Think about what makes your brand special and focus on that creative element rather than look at what works for everyone else.

    Using Illegible Text
    A sign cannot be effective if no one can read it, so there are a few factors to consider when designing your sign. Think about where you will be broadcasting your message: Will this sign be used to advertise a sale within your store, or will it hang above your storefront? Make sure a sign that hangs outside your store can be read from far away so that it has the power to pull customers in.

    Presenting an Unclear Message
    Every sign has a purpose, and it’s crucial that you identify yours before finishing your design. Whether the point is to highlight a section of your store or notify customers of a change in policy, make sure it catches people’s attention and says exactly what it needs to say; no more, and no less.

    If you want to be sure that you avoid these mistakes when designing your sign, contact Olympic Signs or visit our website. We are a sign company serving Chicago, IL that specializes in awnings and both interior and exterior signs. Please feel free to give us a call at (630) 424-6100 or stop in and see us for more information toda

  • Choose Olympic Signs for Your Signage Needs

    olympic signs chicago If your business is starting to pick up traction, it might be time to think about your representation. A new sign can bring many advantages, but it’s important that you work with an experienced sign company . Keep reading to find out why to choose Olympic Signs for your signage needs.

    There are many different types of signs, and there are also many sign companies to choose from. If you want to get the best quality sign possible, choose a company that has experience in making the specific type of sign you are looking for. At Olympic Signs we do it all, from upscale awnings, to more engaging channel letters, to full electronic message boards. Always work with a company that you can trust to make your business stand out.

    Would you like to learn more about our sign company serving Chicago, IL? Feel free to give Olympic Signs a call at (630) 424-6100. Whether you need sign maintenance or repair or you are interested in electronic message signs, please do not hesitate to stop by our offices and meet with us. You can also visit our website to find out more about what we can do for you today.

  • The Advantages of LED Lighting

    LED sign Chicago

    While many households still make use of incandescent bulbs, LED lighting is emerging with clear advantages that other alternatives cannot match. Talk to your sign company about the use of this beneficial lighting system in your business signs and read on for a look at the advantages of LED lighting.

    Energy Efficiency and Cost
    Energy isn’t free, and it helps to save on costs in any way you can. By using less energy and making the most of what you have, you can help the environment in addition to saving money. Depending on the nature of your sign, it might come with a high demand in terms of energy costs. Fortunately you can offset these costs by using LED lighting . LED bulbs are known to last for exponentially longer time periods than alternatives like incandescent bulbs. Even if the bulbs themselves are slightly more expensive than other kinds, you can rest assured that your money will be returned in savings.

    Convenience
    The efficiency and longevity that LED lighting enjoys will provide immediate benefits. Some people don’t realize, however, that using LED lighting is also much more convenient. Since LED light bulbs will enjoy a much longer working life before burning out, you can go for longer stretches of time without worrying about replacing them. When you consider that you might have to climb up on a ladder in the middle of the winter to change the light bulbs in your business sign, this advantage becomes much more obvious.

    Safety Features
    If you have ever changed an incandescent light bulb, you might have realized that the bulb can stay hot after the power has been turned off. Fortunately LED lights do not generate so much heat, making them safer to change and less likely to combust.

    For more on the advantages of LED lighting, feel free to call Olympic Signs at (630) 424-6100. In addition to LED signs near Chicago, IL, we also specialize in awnings and sign installations. Please do not hesitate to visit our website or stop by and see us in order to learn more about our services.