Digital signs can be useful tools for marketing to your clients, but the content you include makes the difference between boosting your company’s reach and falling flat. Digital signage can be used on both outdoor signs and interior signs to make an impact. Improve your digital signage content with this advice.
Cut Out Distractions
It’s tempting to try to use digital signage to convey as much information as possible, but overcrowding your sign limits the effectiveness of everything you display. Try to eliminate distractions, so that people can focus on your message. For instance, it may grab someone’s attention to display images of faces, animation, and other eye-catching graphics, but people are unlikely to retain the important messages when these distractions are in place. Reduce the amount of motion you use on your sign, or cut it out entirely. Cut down on the number of messages you flash and how often they change. If you have multiple messages to display, put your two most important messages in the first and last positions.
Keep Your Business Information Constant
Consider keeping your corporate logo, website, and phone number on display on your signs at all times, even as content cycles through. Having these constants on the screen will ensure that all of your content maintains your branding and helps your customers build an association with your services and your corporate identity. Don’t animate this information, so that it remains easy to read at all times.
Pay Attention to Design
One mistake many people make when formatting content for digital signs is that they think of their sign like television or film. In reality, it has more in common with posters and flyers. Design your content with printed materials in mind, and the end result will have more impact.
Olympic Signs can assist with digital sign design and all other aspects of getting signage that works for your business. You can talk to a designer about your commercial signs in Chicago today by calling (630) 424-6100.
Medical buildings have extensive needs for both exterior signs and interior signs. Because so many people depend on these signs for information, they must have clean designs that are easy to read, but they should also convey your medical practice’s brand, whether you are an independent practice or part of a larger network. Here is a look at just some of the signage needs your medical building may have.
The first sign to consider is your monumental sign, which is the main sign that contains the name of your building or medical practice. The design of this sign should reflect your brand colors, where appropriate, and should communicate a sense of strength, wisdom, and security when patients look at it. For a pediatrics practice, the sign could incorporate child-friendly fonts and colors. Keep in mind that people looking at the sign will draw conclusions about the culture of you company and the services you provide. In addition to your monumental sign, your medical building may need signs for your entrance, parking, ambulance entrance, staff-only entrances, automatic doors, patient loading and drop-off, and to indicate no smoking areas. Depending on the size of your facility, you may also need addition traffic signs, such as yield signs and pedestrian crossing markers.
Interior signs help your patients navigate the building. You may need signs for elevators, exits, and other directional signs, as well as directory to help patients locate their providers. Signs for laboratory and other diagnostic services, surgery, and waiting areas are also important. Any rooms that are off-limits to patients and visitors should be clearly marked. Signs the indicate restrooms, vending machines, and dining areas may also be helpful, depending on the set-up of your building.
Talk to Olympic Signs about your medical building and let our experienced experts guide you through choosing interior and outdoor signs that can work for you. We also provide sign installation and maintenance and can assist with outdoor sign licensing. For commercial signs in Chicago , call us today at (630) 424-6100.
You want to do everything you can to make your business a success. To attract new customers and make yourself more visible, consider using an LED sign. LED signs are eye-catching as well as energy-efficient, and can make your business more attractive. Watch this video to learn how to use LED signs effectively.
When you have an LED sign, you can create custom electronic messages to speak directly to your customers. Try to keep your messages short and concise, and consider what information is most relevant to your customers. You can use your exterior sign to advertise a sale, or the fact that you’re open 24 hours.
Olympic Signs is here to help you draw more attention to your business. Call us at (630) 424-6100 to learn more about our Chicago sign company. Visit our website for a closer look at our sign services.
As a business owner, it’s up to you to make sure your customers always receive quality service and products from your operation. Just as you provide excellent service to your customers, you should get the same from the companies with which you work. You may need occasional sign maintenance should something go wrong, such as a malfunctioning electronic message or a transformer problem. Without a properly functioning outdoor sign, it can make it more difficult for customers to find your business whether they are walking or driving by. If a customer can’t easily find you, they might move on and do business with your competitors instead. That’s why it’s a good idea to work with a company that provides sign repair as part of their services. Professional crews can fix your signs efficiently and safely so your business looks great both inside and out.
Olympic Signs is the leading sign company in Chicago , and performs sign maintenance on signs we install as well as those that others have installed. Call us at (630) 424-6100 to inquire about how we can help you with everything from sign installation to sign repairs and maintenance. We have been serving customers like you since 1980.
There are many aspects of running a business that you are responsible for in order to ensure that your company is successful. In addition to offering outstanding customer service and a superior product, you have to let your customers know where to find you. An outdoor sign makes your business more visible to people passing by on foot or in cars. If you neglect to have an exterior sign or an awning, potential customers might keep on going and patronize your competitors instead. A dynamic image display can grab people’s attention more effectively than a static one, but you’ll need to make sure you’re complying by Chicago’s regulations. Keep reading to learn more.
Dynamic signs with an electronic message are great for drawing customers into your business, but the city of Chicago has decided to regulate exactly where they can be placed . No dynamic image signs can be placed off-premises within 125 feet of a zoned residential area in order to keep neighborhoods quieter. If you have been thinking of getting a video display sign, know that these are prohibited in all of the different zoning districts with the exception of a planned development area where there is a sports stadium or convention center.
The city of Chicago has regulated not only where you can put outdoor signs with automatic electronic messages, but also how large these signs can be. In business districts and neighborhood business districts, the dynamic image portion of the sign can be no bigger than 32 square feet, or 25 percent of the total face area of the sign. In major business districts, there are similar regulations for dynamic image displays, which can be no bigger than 64 square feet or 25 percent of the total face area of the sign. Before you decide to put up an exterior sign, make sure you understand your local regulations.
Call Olympic Signs, the leaders in outdoor signs in Chicago, at (630) 424-6100 to discuss your vision for your business’s new sign. We’ll help you create an eye-catching sign that keeps you in compliance with the city’s regulations.
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