• Using Color to Capture Attention

    A lot goes into creating an effective sign, but color use is the key to capturing customers’ attention. Different colors bring out different emotions, so you have to think about which feelings will draw people to your business. If you want people to feel excited, colors like red and yellow are usually good choices, but if you want them to see your company as a calm and peaceful place, colors like blue and green can give that message.

    It’s also important to consider the brightness and intensity of colors that you choose. Bolder colors will be more noticeable than muted tones, even within the same color family. For example, electric blue will stand out a lot more than baby blue, but will also convey a different message. Regardless of color, always be sure to have significant contrast between the foreground and background of a sign. The higher the contrast, the easier your sign will be to see and read.

    Contact Olympic Signs to learn more about designing effective signage. Our experts in Chicago can help with every step of your sign project from planning to creation. You can get started online or call us at (630) 424-6100.

  • Mistakes to Avoid When Creating Your Sign

    A sign can be one of your business’s greatest assets when it comes to attracting customers. Most businesses have signs, but some are much more effective than others. These are some of the common areas in which businesses often make mistakes when creating signs :

    Font and Art

    When creating a sign, always choose typeface that is easy to read. You want people passing by to be able to understand the message quickly and effortlessly, or they might lose interest. Simple fonts are almost always the best choice. You might be tempted to go with an elegant, cursive font or one with fun embellishments, but these types of lettering can be difficult to read for most people. Overall, sans-serif fonts are the easiest to read. Artwork or icons need to follow the same rule. Avoid putting detailed or complex images on a sign, because people won’t be able to distinguish them from a distance. Images should be simple and instantly recognizable. Outlines and basic shapes with minimal colors get the point across quickly while adding interest to the sign.

    Color and Contrast

    A lot goes into choosing colors. If your brand has certain colors in its logo, you should include those in your sign. If not, go with colors that reflect the nature of your industry. Green conveys a sense of growth and health, while red promotes boldness and excitement. Use the emotions associated with different colors to your advantage. Avoid using too many colors, and if your sign has multiple colors, be sure they complement each other. It’s essential for text to contrast against the background, or people will have a hard time reading it. Choose colors that stand out but don’t clash.

    Size and Location

    Always measure your space before creating a sign, or you might end up with a sign that doesn’t fit or one that looks lost in a large area. The size of your sign should depend on the approximate distance people will view it from. It might seem obvious, but the further the sign will be from its viewers, the larger it needs to be. When choosing the location of your sign, consider the traffic, both cars and pedestrians, in your area. Make sure the sign is facing the direction where the most people will see it.

    If you’re looking for a reliable sign company in the Chicagoland area, contact our experts at Olympic Signs . You can find us online or call us at (630) 424-6100. We can help with everything including design, installation, permitting, and repair.

  • The Importance of Eye-Catching Signage

    Well-designed outdoor signs are essential for your business’s success, but too many companies don’t devote the necessary time to designing exterior signs. Your sign is the first impression many people have of your business, so it’s an incredibly important part of your branding.

    Watch this video for insight into the importance of eye-catching outdoor signs. The right corporate signs will attract attention and communicate the right messages to your potential customers about your brand.

    At Olympic Signs , our sign company in Chicago can help with all parts of your sign project, from design to installation, permitting, and repair. Get started on your new commercial sign today by calling us at (630) 424-6100.

  • Olympic Signs: An American Success Story

    Olympic Signs now operates out of a 30,000 square foot building in Lombard, IL, but the company’s roots are in a two-car garage converted to be a makeshift office space for the startup. Rob Whitehead and Bill Pyter started the company in 1980, with little money in the bank and only a manual crane and pickup truck at their disposal. Hard work and perseverance helped them build the company into the leading provider of outdoor signs and other commercial signs that it is today.

    By 1985, Rob and Bill had attracted enough customers to add to their team and expanded out of their garage into their first office building. Over the years, they have continued with their commitment to providing high-quality indoor and outdoor signs and complete customer satisfaction. This has allowed them to grow their customer base, expand their service lines, and become the full-service corporate sign business that Olympic Signs is now.

    Find out how Olympic Signs can help your business get the right signs at the right price for your business. Call our sign company in Chicago at (630) 424-6100 to get started today.