Your company’s logo will be one of the first features your customers see on your outdoor signs, awnings, website, and business cards. Designing an effective logo can be a challenge because you’ll need to capture the spirit of your business while keeping the logo simple enough to be memorable.
Watch this video for some expert tips on logo design. This graphic designer explains the three enduring features of every good company logo and offers some well-known logos as examples. For instance, a good logo must be functional. It should work no matter which size or color it’s rendered in. This is important because your logo may appear on something as large as an outdoor sign or as small as a custom pen.
The creative design team at Olympic Signs can create eye-catching outdoor signs with as much or as little input as you wish. Get started with your custom sign design for a business near Chicago, IL, by calling us at (630) 424-6100.
For nearly four decades, Olympic Signs has cultivated a reputation for excellence in custom sign design and fabrication, but our commitment to our clients extends well beyond the initial installation process. The Olympic Signs Service Department can promptly and professionally repair any sort of damage to your outdoor signs—whether or not we were the initial sign installers. Our maintenance crews are highly trained and experienced, and can work with all types of sign materials, ranging from plastic and nylon to LED and neon.
When they partner with our company, business owners quickly discover why our maintenance crews are so highly recommended by our clientele. We go the extra mile to schedule your sign repairs during a time that fits your needs and will cause the least disruption to your place of business. Our crews stay on the site until you’re completely satisfied with your sign.
If you need sign repairs near Chicago, IL, call Olympic Signs right away at (630) 424-6100. Be sure to ask us about our maintenance contracts, which eliminate charges for service calls .
Outdoor signs are a necessary investment for increasing visibility for your place of business and attracting more customers. Unfortunately, business owners often make signage mistakes that can make passersby stop for a second look for all the wrong reasons. If you’ve already committed one of these errors, it’s not too late to hire a sign company to give your business a professional look.
One of the most common signage mistakes is to try a do-it-yourself approach. A sign might seem like a fairly easy thing to make, but you’d be surprised at just how many problems can occur during the process. From custom design to fabrication to installation, commercial signage is best left to the professionals who have years of experience.
Have you installed a sign yourself only to discover that drivers can’t see it because it’s blocked by a tree? Or perhaps you put up a sign on a sidewalk, only to get a call from the city about code violations. Just as location is crucial for stores, sign placement is essential for marketing. This is another common signage mistake you can avoid by working with a professional sign company.
Your outdoor signs are a visual representation of the company you’ve worked hard to build. If your signs sustain damage that is left unrepaired for too long, they will no longer reflect well on your business. It’s to be expected that LED or neon graphics will require attention from time to time, so be proactive about this issue. When you choose a sign company to design and fabricate your commercial signage, make sure the company offers prompt, professional repairs and maintenance services.
The most effective way to avoid making mistakes is to work with a sign company near Chicago, IL, that maintains a reputation for excellence. Olympic Signs is dedicated to exceeding the expectations of our commercial clients in all that we do-from custom design and fabrication to installation and repair. For more information about our sign services, call a friendly staff member at (630) 424-6100.
As a business owner or manager, you’re probably always on the lookout for effective strategies for building your customer base and improving customer retention. One way to accomplish these goals is to boost the visibility of your company—literally. If you already have outdoor signs, it’s time to take the next step to have custom awnings installed. A custom awning can feature your business name and logo prominently outside your company, while providing convenient shelter from the elements for your customers.
Do I need to obtain a permit from the city?
The city of Chicago requires businesses to obtain permits before having an awning or sign installed over, under, or on public ways such as sidewalks. Your licensed sign contractor will apply for the sign construction permit. Awning construction also requires a Public Way Use Permit, which is issued by the Public Way Use (PWU) Unit of the Department of Business Affairs and Consumer Protection (BACP).
What other requirements does Chicago have?
When you work with an experienced commercial sign and awning installer, you can rest assured that your project will be in full compliance with the city code. Chicago does have a few additional requirements. For example, the awning will be subject to inspection by the city. The lowest part of the awning must have a clearance of no fewer than 12 feet. Canopies must be made from incombustible material and they must drain toward the building to which they are attached.
Will I have to close my business during the installation?
A sign company will work closely with you to strategize ways of minimizing the impact of the installation on your business. Depending on your business hours, it may be possible to install the awning during a time when your doors are normally closed. Or, you may wish to schedule the installation during hours when you typically see a low volume of customers. If you are only having an awning installed over the main door to your business, you may be able to direct customers to a side entrance.
If you’re ready to capture the attention of new customers, contact a sign company in Chicago, IL, to discuss your custom awning ideas. Olympic Signs has been proud to serve commercial clients throughout Chicagoland since 1980. Give us a call today at (630) 424-6100 with any questions you may have about custom canopies or outdoor signs.
At Olympic Signs we offer a variety of different sign types, including channel letters. Channel letters are 3-dimensional letters that are individually cut with no background. They are affixed to a structure and often illuminated with LED lights. Channel letters can be front-lit, reverse-lit, halo-lit, illuminated, or LED. This option is extremely popular due to the great visibility it provides and the customization options.
Channel letters are most commonly used for exterior signage to create a highly visible and professional appearance, but they can be used inside as well. With the many possibilities available with channel letters, you’re sure to be able to create the perfect signage for your company.
To learn more about channel letters and other sign options, reach out to Olympic Signs . You can visit our website or call us at (630) 424-6100. We can help you with the entire sign design process, from planning to installation.
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