• A Quick Look at Negative Space in Designs

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    When it comes to creating outdoor signs for businesses and commercial properties, an effective design is critical for achieving the results that you want. In any type of advertisement, negative space plays an important role. Known also as white space, negative space refers to areas that contain nothing and are left between the elements of a design. Designers use negative space to allow for faster and easier scanning of a piece of work.

    Negative space is crucial when designing an outdoor sign for your business. When used in the right way, negative space allows your customers to identify your business name or logo more easily, catching their attention and directing them to your location.

    At Olympic Signs , our creative team specializes in producing unique, eye-catching designs for commercial signs. To learn more about what services we offer at our sign company in Chicago, IL, please give us a call at (630) 424-6100.

  • Designing an Eye-Catching Pylon Sign

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    Outdoor signs play an important role in directing people to your business, helping customers spot your location, and describing your services. For this type of advertising, many people choose pylon signs to showcase their business location. Read on for tips on how to design an eye-catching pylon sign.

    Keep It Simple

    When designing a commercial sign for the first time, many people try to pack too much information into the space. While doing so can make your sign informative, it can also cause it to be confusing and less dramatic. For this reason, the message of your sign should be short and easy to understand . Some people choose to put only their business’ logo, while others add a few descriptive words regarding their services. Including more than this can detract from your sign’s visibility.

    Include Bright Colors

    When it comes to visibility, color and contrast are essential. One mistake to avoid when designing your pylon sign is using colors that are too similar. While you may like a soft, elegant look that includes similar colors from your business logo’s color palette, this is not an ideal approach to making an eye-catching pylon sign. Instead, incorporate no more than a few of these colors into the logo or business name and then place these against a contrasting backdrop. If you prefer a monochromatic look, then contrast becomes even more important, so your sign should consist mostly of black and white, rather than gray.

    Stay on Point

    Finally, the font and logo sizes that you choose play an important role in making your pylon sign visible. Your business’ name or logo should be large, bold, and occupy most of the sign’s area. Any additional pictures or wording should be small. Remember, less is more when it comes to making an eye-catching sign, so avoid adding much more to the design than the business name or logo.

    Olympic Signs specializes in designing and fabricating pylon signs and other types of outdoor signs in Chicago, IL. To learn more about our sign company services, please give us a call today at (630) 424-6100.

  • Troubleshooting Digital Signage

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    Does your business feature electronic message center signage? Also, known as digital signage, these commercial signs can do a lot to support your company when used correctly. Continue reading to learn about some common problems that people face with this type of outdoor sign.

    Design Issues

    Digital signage is incredibly versatile, allowing business owners to stream active information and change the sign’s image or message according to their current needs, sales, and events. However, one of the most common problems with digital signs is that they are used ineffectively. Your sign should display information that is eye-catching and easy for people to read and understand. For this reason, the sign’s design is as important for digital signage as it is for any other business advertisement. Additionally, choosing the right pixel spacing for your sign’s size and position is critical for ensuring its legibility . Finally, framing for the digital message center can significantly impact how visible it is next to other signs on a single structure.

    Heat Control

    Unmanaged overheating is a problem for digital signs, just as it is for other electronics. Today’s high-end digital signs are constructed with built-in heat management systems to combat the effects of the heat generated by the sign and absorbed from sunlight. However, these protective mechanisms aren’t always enough to keep the sign at a safely cool temperature. Luckily, there are several steps that you can take to prevent your digital sign from overheating. If the message center is equipped with fans, then check them to ensure that they are working well before hot weather arrives. If your digital message center has air filters, then inspect these as well and clean or replace them if necessary. Finally, ensure that the display’s ventilation openings are unobstructed.

    Are you thinking about investing in digital sign installation in Chicago, IL? If so, then contact Olympic Signs today at (630) 424-6100 for information about our outdoor sign fabrication and design.