• Essential Elements of Great Signage


    Working with a sign company to create advertising for your business is an investment that can offer significant and long-term benefits. If you’re planning to order new signs, then consider the following elements that are considered essential for great signage:

    High Level Contrast

    A key component of good sign design is contrast. A sign with too little contrast in tone and color between its elements can be difficult to read and does not demand the attention of viewers . Effective contrast can be achieved in a variety of ways, but using contrasting fonts and backgrounds is one of the simplest and most common methods.

    Eye-Grabbing Color

    Bright and high contrast colors offer you great ways to create a sign that demands the attention of viewers. Black and white offer the greatest amount of contrast, but a great effect can be achieved using colors, especially in combination with black or white.


    The fonts on a sign should be arranged in a way that allows distinct contrast. This is because the font is what often grabs the viewer’s attention. Remember not to cram too much text onto your sign or use a style that is difficult to read. Additionally, using more than one type of font, font weight, and font size can improve a sign’s design, but going overboard can decrease the design’s aesthetics and legibility.

    Sufficient Negative Space

    Negative space is the part of a sign’s design that is lacking in elements. This can typically be thought of as the sign’s background. Generally, the more negative space that a sign has, the more impactful its copy can be. However, this generalization assumes that the choice of the text and its color, weight, and size are made well.

    Good Kerning Design

    Another type of negative space is known as kerning, which is the space allowed between letters on a sign. Bad kerning can be thought of as letters that are spaced too closely or too far apart.

    Olympic Signs specializes in everything from sign repair to original commercial sign design . To find out more about our sign company serving Chicago, IL, please call (630) 424-6100.

  • Signage Terminology Every Business Owner Should Know


    Are you planning to contact a sign company about commercial sign design and installation? If so, then continue reading to learn some important terminology that you may encounter during this process.

    Animated Signs

    Animated signs use light and color or mechanical components to generate the appearance of or actual motion.

    Awning Signs

    Mounted to the front of a building and offering shelter, awning signs are commercial signs that provide information as well as function .


    When it comes to designing a sign that stands out and is easy to read, contrast is crucial. Contrast describes the differences in color and tone between elements of a design. White text on a black background would be an example of high contrast.


    Copy is the term used to describe any words or text that are featured in a sign’s design.

    Directional Signs

    If you need a sign that will direct people’s navigation, then it’s a directional sign that you want. Signs that include arrows or designate parking areas that help people navigate to an event or location are examples of directional signs.

    Electronic Message Centers

    Signs that have text and illustrations that are changeable and programmable are known as electronic message centers.

    Fascia Signs

    Fascia signs are those that are mounted on the face of a building.

    Ground Signs

    Signs that are self-contained and not supported by posts or similar structures are called ground signs.


    When a sign’s lettering or message elements can be easily read and distinguished, then it has good legibility.

    Menu Boards

    If you’re looking for a sign with changeable copy like that which you might see at a food service venue, then speak with a sign company about ordering a menu board.

    Single-Face Signs

    These commercial signs have the sign’s design on only one side.


    How well a sign can be understood and seen by people is described as its visibility.

    Are you prepared to get started with your business’ new sign design in Chicago, IL ? If so, then please call Olympic Signs today at (630) 424-6100.

  • What Might Be Causing a Dim Sign Area?


    Does your business’ neon outdoor sign look less impressive than it once did? If so, then it may be suffering from dim spots. Many commercial signs are vulnerable to this problem, and if you turn off the lights or wait until nightfall, then you should be able to get a better look at the area of the sign that is dim. The causes of this problem are typically old transformers or low gas pressure in the tubes.

    When the lights on your commercial sign aren’t uniform in brightness, this can significantly affect the sign’s overall aesthetics and impact your business. For these reasons, you should consider calling a sign repair company about repairs if your sign has a dim area.

    Olympic Signs offers a broad range of services for corporate signs in Chicago, IL. Are you in need of sign repair ? If so, then please contact our sign company by calling (630) 424-6100.

  • What to Know Before Opening a Retail Shop

    < p>When it comes to starting your own retail store, having fun while running your business can make the process more enjoyable and less intimidating. If you’re already considering outdoor sign designs for the retail shop that you want to open, then watch this video for more tips on getting underway.

    Starting your own retail business is a process of trial and error, so it’s important to remain confident and proud of yourself for what you’re doing, even when the road gets bumpy. Additionally, recognizing your weaknesses and hiring a team of individuals who make up for them with their personal strengths can be critical to your business’ success.

    At Olympic Signs, our sign company offers a broad range of sign design services, as well as fabrication and sign installation in Chicago, IL. If you would like to learn more, you can reach us at (630) 424-6100.