• Typography 101

    To make the most of your outdoor sign or poster, you should understand a few design elements. Typography can make or break your project, so watch this video to learn all about it.

    Typography refers to the way the text looks in each design, and you don’t need to know much about it to use it in your favor. Text that appears a certain way can convey an emotion, and the style of your font can affect the sign’s legibility. You can use typography to seem exotic, casual, or simply neutral. Think about typography and how it fits in with your design.

    The principles of typography will help you design your outdoor sign in Chicago, IL. Olympic Signs is a sign company that offers interior and exterior signs as well as parking lot lighting and awnings. Give us a call at (630) 424-6100 or check out our website today.

  • Should I Install an Electronic Message Center?

    Outdoor signs should be durable and attractive, but it also helps if they’re versatile. It doesn’t get much more versatile than an electronic message center, so keep that in mind when surveying your options. Read on if you’re wondering if you should install an electronic message center.

    Your outdoor sign can be as simple or complex as you want it to be, but in most cases, you’ll be stuck with your choice. On the other hand, an electronic message center is a sign that you can constantly update. You can use it to advertise your latest product, or alert the public that you’re having a sale. These signs feature high definition images with a broad range of color options, and they do a great job of capturing attention. If you’re looking to spread the word about your company, an electronic message center can help you do it.

    If you decide an electronic message center is right for you, call Olympic Signs at (630) 424-6100. As a sign company serving Chicago, IL, we can help with sign maintenance and financing as well as parking lot lighting. Look at our website or stop by for details.

  • Answering Common Questions About Sign Design

    Before you call the sign company and set up an order, you should think carefully about your design. The purpose of a sign is to be seen and leave an impression, and understanding the various design elements can help you choose the right one. Continue reading for the answers to some common questions about sign design.

    How do I pick a design?

    Some people have trouble making final decisions, and more choices make it even more difficult to settle. When you’re working on a design for your exterior or interior signs, think about its purpose. Are you announcing a grand opening? Are you advertising a sale? Who do you want to appeal to? When you answer the right questions, it becomes easier to shape your design. The look of your sign should line up with your brand and the industry you work in to make it as accessible as possible to your target demographic.

    Should I ask professionals for advice?

    If you don’t know what questions to ask yourself—or how to answer them—when making a design, enlist the help of your sign company. You will need a professional sign company to create the sign for you, and the team can help steer you in the right direction. These experts have an eye for detail, and they exercise their creativity daily. If you ever need some inspiration, don’t hesitate to ask the professionals where to turn next.

    How important is the font?

    Most signs include text in some capacity. If yours does, make sure it’s easy to read. Confusing text can make your outdoor sign less appealing, which means it might not get the message across. Choose legible font, and don’t try to cram too much text into one sign.

    Do you still have questions about sign design near Chicago, IL? Call the team at Olympic Signs at (630) 424-6100 for the answers. Our sign company specializes in sign permits, awnings, and sign maintenance. For more information, feel free to give us a call or head over to our website.

  • What New Business Owners Should Know About Brand Identity

    Having an idea, product, or service is one thing, but representing yourself as a brand is another. Even the best sales pitches might not land if your sign company is confused about how your signs should come off. Here’s a look at what new business owners should know about brand identity.

    Why It Matters

    When you start a business of any kind and any size, you need to start thinking about the way you want the public to view you. You can do this by constructing your brand carefully and thinking about the many elements that make your business unique. If your brand comes off as identical to another one that already exists, people may think that you’re simply a new take on an existing idea. Do what you can to separate yourself from the pack and stand out to your potential customers, who may someday make your brand the icon that everyone else recognizes.

    How to Show It

    Your brand should start with your company’s mission statement, but it should also have a visual element. A logo, a certain color scheme, or even a single letter can eventually become associated with your business and the products it makes. You can get your message and image out there by working with a sign company. A high-quality sign helps show that you are legitimate, and outdoor signs can help bring in new customers. Make sure you work with the professional sign installers so that yours comes out perfectly.

    What Else to Consider

    There’s a lot to think about when building a brand identity. You should consider what kind of message you’d like to send to the public, and why they should choose your brand over your competitors.

    For more on the key elements of brand identity, contact Olympic Signs or check out our website. From bank signs to sign maintenance near Chicago, IL, it’s our pleasure to do everything we can to help you build your brand. Please call us at (630) 424-6100 or come in and see us to learn more.