• Meet Robert Whitehead of Olympic Signs

    At Olympic Signs, we are committed to providing our customers with top quality signage near Chicago. In this video, you will get to meet Robert Whitehead, who is the owner of Olympic Signs. Since 1980, Robert has been manufacturing, designing, and installing retail signs around the Chicago area. Robert is passionate about his job, and his hard work and dedication have helped Olympic Signs become a leading sign company in the area.

    If you are interested in working with Olympic Signs , give us a call at (630) 424-6100. From corporate signs to interior signs and more, we offer a wide range of services to our customers. When you work with our sign company serving Chicago, you are sure to be thrilled with the durability and appeal of your new signage.

  • How to Think About Your Brand’s Visual Identity

    Your brand’s visual identity is one of the first interactions your customers will have with your business. Whether they encounter it on outdoor signs at your business, on your website, or in print advertising, your visual identity is an important part of creating a connection with your customers.

    In this video, find out what 3 design experts have to say about creating your visual identity. All aspects of your visual identity should communicate something about your business, through the use of design, color, and text.

    Olympic Signs is your partner is creating your brand identity, thanks to our interior and exterior commercial signs. We can assist with all parts of the process, from sign design to permitting and maintenance. Find out more by contacting our sign company in Chicago at (630) 424-6100.

  • Keep Your Building Looking Its Best with Sign Maintenance

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    After you invest in a commercial sign, keep it looking its best for years to come with our sign maintenance service. Damaged exterior signs make your building look run down and may create the impression that your business is unreliable. Don’t take that risk with your reputation. Olympic Signs provides extensive maintenance services, no matter what issues you’re having with your sign.

    Contact us when you need LED or neon graphic repairs, repairs for electric signs, and maintenance and repairs for traditional plastic and nylon signs. We regularly service all of the signs that we install, but we also provide service on signs that weren’t installed by us. Our commitment to ongoing training and education for our staff means we are always prepared for working with the latest technology.

    When you need sign maintenance in Chicago , choose Olympic Signs. Our trucks are always stocked, so we’re ready to do the job right on the first visit, and we can schedule services whenever they fit your schedule. Get more information about all of our sign company’s services by calling (630) 424-6100.

  • What Are the Qualities of Effective Retail Signage?

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    Well-designed retail signage can have an enormous impact on your business. Simply having interior and exterior signs isn’t enough—you have to pay attention to the design so that they are as effective as possible. Whether you’re considering putting up new indoor or outdoor signs or you are wondering if your current signage is as good as it could be, take a look at some of these qualities of effective retail signs.

    They are in the right locations.

    Location is everything when it comes to the effectiveness of retail signage. Putting a sign in the wrong place will drastically reduce its impact on your business. If you are putting up an outside sign, it should be in a place where it is as visible as possible to both pedestrian and vehicle traffic. Before your sign installation, think about how glare could affect your customers’ abilities to see your sign and if your sign has the potential to be blocked frequently. Interior signs should be placed according to where the information will be most useful to your customers. Place navigation signs high overhead, where they can be easily seen from the most locations, and put product signs right by what they are advertising.

    They use simple messaging.

    Your signage should communicate the message you want your customers to get as clearly and succinctly as possible. Customers are turned off by lengthy blocks of texts, and if they can’t get the information they need from a sign, they may choose to go elsewhere rather than ask for assistance. Choose colors, fonts, and sizes that are easy to read, and use your white space as a design element rather than something that needs to be filled.

    They are consistent.

    Signs are a great way to reinforce your brand identity, so choose an aesthetic and repeat it on all of your signs. Stick to the same colors, fonts, and designs throughout all of your signage. You can make small changes for added impact and to make things interesting, but all of your signs should be easily identifiable as representing your business.

    Olympic Signs makes creating and maintaining your commercial signs in Chicago easy, with a comprehensive range of sign options and services. To learn more about our services, call (630) 424-6100.

  • Ideas for Adding Character to Your Storefront

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    Your storefront is your welcome mat for your customers. It is a familiar place for your existing customers, and it can draw new ones through your door. The right storefront will also allow you to stand out among your competition and help to reinforce your brand identity. From outdoor signs to awnings, here are some ideas for breathing new life and character into your storefront.

    Set the Tone with Outdoor Signs

    Outdoors signs give you the perfect opportunity to add a layer of cohesion to your brand identity. Choose signage that repeats the colors of your logo and website, and work with your design team to choose a font that resonates in your marketplace. There are many different options for outdoor signs, including LED and neon signs as well as traditional plastic varieties. Consider factors such as the aesthetic of your neighborhood and your type of business when deciding which kind of sign is right for you. Your sign company can help you understand all of your options.

    Invite Window Shopping

    Windows can be an effective part of your storefront and create free advertising that catches the attention of foot traffic. For a retail store, windows show off your collections and let people see other customers inside shopping. For restaurants, windows show potential customers vibrant scenes at mealtimes or when you have open tables for people who want to come in for a quick bite. Pay close attention to cleanliness with your windows, as streaks, smears, and built-up dirt will send customers the wrong message.

    Add an Awning

    Awnings always add eye-catching design, and they have practical purposes as well. Depending on the awning you choose, you can make your business look elegant, quirky, or cool, and by featuring your business name, colors, and logo, you can enhance your brand identity. Awnings also protect your business from hot temperatures, which in turn lowers your energy bills, and they give your customers protection from the weather as they enter and leave your business.

    Start on the redesign of your storefront with the help of Olympic Signs. Our sign company in Chicago can assist with sign and awning design, installation, and maintenance. To learn more, please call us at (630) 424-6100.