• Why, When, and How to Use Pylon Signs for Better Business Visibility

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    There’s no better way to literally elevate your company’s visibility than by having a pylon sign custom-designed and installed. This is a type of outdoor sign that is often mounted on a tall pole. Other pylon signs resemble a much taller version of monument signs. Your pylon sign can be customized to reflect your business’ unique brand and image. Talk to a sign company representative about the possibilities.

    Why

    The primary reason why businesses use pylon signs is to raise their brand’s visibility. A pylon sign can be seen at long distances, and so it raises awareness about the company among passing motorists. Customers who are already planning to check out a business can use pylon signs to help them find the building more easily.

    When

    Pylon signs are effective for attracting more customers to your door, but only when they are used appropriately. If your business is located near a freeway, a pylon sign is an excellent choice. Inform the sign company that you want to ensure your new sign will be visible from the road. Pylon signs can also be effective when used for a business that is located close to other stores—especially if those other stores lack pylon signs. In this situation, a tall, freestanding sign will make the company stand out from the rest.

    How

    You can rely on the designer’s expertise regarding the best way to create your new pylon sign. It doesn’t have to be in the shape of a rectangle or square. Get creative and make your sign as eye-catching as possible. For example, if your business is a seafood restaurant , you could have your sign made in the shape of a nautical wheel. Your new sign can be illuminated if you wish, which is recommended if your business has late hours and is located in a non-residential area.

    When businesses need quality sign services they can trust, they turn to Olympic Signs . Our sign company serves Chicago, IL businesses with our superior sign design services, flawless fabrication, and expert installation. Call (630) 424-6100, and we’ll chat about whether a pylon sign is the right choice for your business.

  • Factors to Consider When Planning a Sign Installation

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    People become entrepreneurs in part because the idea of working for themselves is appealing. If you’ve taken the first step on this journey, you’ll quickly discover that even entrepreneurs work for other people—their customers or clients. It takes a lot of these informal “bosses” to make a company successful and long-lived, and it’s impossible to acquire them unless people know the company’s name. It’s tough getting your name out there when you first start your business, which is why you should partner with a reputable sign company . A corporate or retail sign is one of the best investments in a company’s future.

    Permits

    A sign permit should be one of the first things you’ll consider when planning a sign installation. Municipal regulations can be confusing . The sign company’s representative should be able to tell you about the permit requirements that apply to your location. Municipal regulations may restrict the type and height of sign you’re allowed to install. There may also be restrictions on whether or not you can have an illuminated sign. A clear understanding of the applicable regulations at the beginning of the sign planning process is essential for preventing costly mistakes later on.

    Location

    An outdoor sign can be attached to a building, such as channel letters, or it may be freestanding, such as pylon signs and monument signs. If you own your commercial building and the land it’s on, you have the option to install either type of sign—or both. If you lease the building, you’ll need to check the terms of the lease to find out if there are any restrictions on sign placement. Once you understand any applicable restrictions, talk to the sign company representative about the best placement for your sign to attract maximum foot traffic.

    Safety

    The days of hanging up a shingle are long gone. Modern signs are very large and extremely heavy, and it takes a team of professional sign installers to get the job done right. To ensure everyone’s safety during and long after the installation, it’s essential that you choose a reputable sign company.

    Olympic Signs hires the most capable, safety-conscious sign installers in Chicago, IL. When you’re ready to increase the visibility of your brand, give us a call at (630) 424-6100. Our sign company offers everything from custom design to sign maintenance and repairs.