How to Make Your Store Standout Among Others

If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

Four Ways to Cut Your Small Business Expenses

If you own a small business, you know that cutting expenses is key when it comes to increasing your profit margins. There are many ways you can reduce your expenses without cutting the quality of your products and/or services. Read on to learn about some simple ways to cut expenses for your small business.

  1. Using Less Paper – Traditionally, many businesses stored all their documents physically and participated in print advertising. The costs of sending printed materials to your customers can really add up when compared to sending emails instead. You’ll save on postage, envelopes, and paper and also make your business more environmentally friendly. The majority of your documents can also be stored online rather than wasting money on ink, paper, file cabinets, and other supplies.
  2. Buying Used Equipment – Many businesses don’t think twice about buying new equipment they need. You could be saving lots of money by buying used equipment. Even if something is barely used it can still be sold at a fraction of the cost of new equipment.
  3. Cutting Energy Costs – One of the best ways to reduce your energy costs is by using a programmable or smart thermostat. You want your business to be comfortable for your employees and customers, but you don’t need to keep it as comfortable overnight when no one is there, or during days that you aren’t open for business. You could possibly save hundreds of dollars a month by programming your thermostat. Another way to cut down on energy costs is by powering down any non-essential lights, machinery, and appliances after business hours.
  4. Paying Invoices Early – Many vendors will offer your business a discount if you pay your invoices early. Some even offer a 2% discount if you pay within the first 10 days rather than waiting a full 30. Check with your vendors to see if they offer this discount, and if not you might want to shop around.

For all your business signage needs contact Olympic Signs at 630-413-1198.

Creative Ways to Use Window Advertising

If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

Using Channel Lettering for Your Sign Design

All kinds of businesses go with exterior signs to make their buildings more noticeable and spread the word about their products and services. If you’re thinking about hiring a sign company to help improve your storefront, think about the type of letting you’d use. Here’s a look at channel lettering for your sign design.

Not every type of sign will bring up your curb appeal, so you should think about what looks enticing and what might turn customers off. Channel lettering involves physical, 3D letters that pop out from the building. Each letter is cut individually, and when combined with LED lighting, this can create quite a spectacle that can be seen from the road. There are many ways to combine your lighting and your lettering to create a beautiful and engaging sign. If you choose channel lettering for your design, do your research and work with a company that has experience with this specific type of lettering.

Exterior signs can be effective, especially if they have channel letters near Chicago, IL. Call Olympic Signs at (630) 424-6100 if you’re looking for an installation or would like some help with your sign maintenance.

Marketing Tips for Local Businesses

You can’t get your new business off the ground if nobody knows about it. With outdoor signs and some digital marketing know-how, you can get your name out there. Watch this video on marketing tips for local businesses.

Good marketing gives your company the edge. Start by building your email list so you have a pool of prospects to reach out to. It’s easy to build up your base when you offer free samples for signing up. Think about the local businesses you can work to expand your network and gain new opportunities. Use creative social media advertising to reach out to your target demographic, and post reviews from satisfied customers.

Olympic Signs is a sign company serving Chicago, IL that can help your local business get more attention. View our awnings and outdoor signs on our website, or call us at (630) 424-6100 today.

A Look at Color Contrast in Sign Design

For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.

Basics of Color Contrast

Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.

Choosing Background and Foreground Colors

When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.

Incorporating Color Moods

In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.

Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.

Could Your Parking Lot Benefit from New Lighting?

Lighting conditions affect your parking lot in many ways, from the potential for accidents to the amount you’ll pay to keep the bulbs on. When you have your sign company upgrade your parking lot lighting , you can count on reaping a few kinds of benefits. Read on and find out if it’s time for new lighting.

Safety and Security

People should feel safe when they park in your lot, which means they need to be able to see what’s going on at night. Walking through a dark parking lot is dangerous for a plethora of reasons. People could trip over a curb or a pothole and suffer an injury, which then turns into an issue your company could’ve avoided. It’s also more secure to walk through a well-lit parking lot, because criminals are less likely to get away unidentified. New lighting reduces the chances of accidents and crime, so it’s well worth the upgrade.

Energy Efficiency

If your lighting was originally installed years ago and you’ve never thought about changing it up, now is the time. Old lighting systems are not as efficient as modern systems, and yours may be nearing the end of its working life. Upgrading to LED lighting can land you a significant amount of savings on your energy bill, which frees up some room in your budget that you can use to further improve your business. This also protects the environment, which is something that your customers may very well notice.

Easier Maintenance

You shouldn’t keep throwing money at a problem that keeps popping up. If maintaining your parking lot lighting is becoming a bigger hassle and a steeper expense, consider investing in an upgrade. This saves you money and effort in the long run.

As long as you work with the right sign company serving Chicago, IL, they can help you out with your parking lot lighting as well as your exterior and interior LED signs. Call Olympic Signs at (630) 424-6100 and let us help revamp your parking lot.

Getting Help with the Permitting Process for Your New Sign

When you decide to install outdoor signs, you first must have the proper permitting to comply with your local regulations. At Olympic Signs, our team members are experienced obtaining approval across the region, making it easier than ever for you to get the exterior signage you want for our business.

Permitting rules and processing procedures vary from locale to locale. Our team has worked with cities and towns across Chicagoland and the surrounding areas, so we understand the rules in different communities and can facilitate the process on your behalf. Let us handle the approval process for you, so you can focus on running your business. After the permits are in place, we’ll manage the entire outdoor sign installation process, so you can get your signage up as quickly and efficiently as possible.

Could your business benefit from a new outdoor sign near Chicago, IL ? Olympic Signs is here to help with every stage, from design to installation and maintenance. Contact our sign company today by calling (630) 424-6100.

See How Major Companies’ Logos Have Evolved

Your logo is your calling card to your customers. You display it prominently on everything from your outdoor signs to your website. However, every company has to rethink its logo now and again to ensure it continues to accurately reflect the business’ mission.

Watch this video to see how major companies have adapted their logos over the years. Although any logo change should be approached carefully, updating your logo as well as the interior and exterior signs that display it can be a breath of fresh air for your brand.

At Olympic Signs , our sign company in Chicago, IL is committed to making your business look its best and stand out, with extensive options for signs plus maintenance services to keep your signage looking like new. For more information, call us today at (630) 424-6100.

Examining Different Types of Storefront Signs

Picking the right sign is one of the most important—and challenging—choices you will make as a business owner. In addition to ensuring that you are complying with zoning and signage regulations in your community, you need to choose a sign that makes your business standout and that appropriately reflects your brand. Here is a look at some of the options for outdoor signs that you can consider.

Awnings

Awnings create a dramatic appearance and also offer functionality beyond simply advertising your business. They can be constructed in a variety of sizes, shapes, colors, and designs, so that you can get a custom look for your business. They enhance the exterior of your business for an upscale feel, and they also provide ample room to include additional information on your exterior sign, such as a website and phone number. They offer cover from the elements for your customers and shield your interior design from fading caused by sunlight.

Channel Lettering

Rather than installing an additional structure for a sign, when you choose channel lettering, your sign can be affixed to your existing building. These letters are cut individually and are 3D to draw attention. They can be equipped with LED lighting to illuminate the letters to make them stand out even more. Your sign company can work with you on different lighting designs, such as reverse-lit, halo-lit, and front-lit options, depending on the positioning of your building and the traffic you are trying to attract.

Pylon Signs

Pylon signs are structures that can be attached to the side of your building or constructed to stand-alone. They are ideal for placing on at the entranceway of your business and also work well for multi-tenant facilities. Pylon signs can also incorporate LED lighting to create addition attention for the signage.

Let the experts at Olympic Signs help you choose the right outdoor signs for your business, based on your budget, location, and type of business. Our sign company near Chicago has been serving the region for decades, providing businesses of all sizes with permitting assistance, design, installation, and maintenance services. Find out how we can help you today by calling (630) 424-6100.