• Using Channel Lettering for Your Sign Design

    All kinds of businesses go with exterior signs to make their buildings more noticeable and spread the word about their products and services. If you’re thinking about hiring a sign company to help improve your storefront, think about the type of letting you’d use. Here’s a look at channel lettering for your sign design.

    Not every type of sign will bring up your curb appeal, so you should think about what looks enticing and what might turn customers off. Channel lettering involves physical, 3D letters that pop out from the building. Each letter is cut individually, and when combined with LED lighting, this can create quite a spectacle that can be seen from the road. There are many ways to combine your lighting and your lettering to create a beautiful and engaging sign. If you choose channel lettering for your design, do your research and work with a company that has experience with this specific type of lettering.

    Exterior signs can be effective, especially if they have channel letters near Chicago, IL. Call Olympic Signs at (630) 424-6100 if you’re looking for an installation or would like some help with your sign maintenance.

  • Marketing Tips for Local Businesses

    You can’t get your new business off the ground if nobody knows about it. With outdoor signs and some digital marketing know-how, you can get your name out there. Watch this video on marketing tips for local businesses.

    Good marketing gives your company the edge. Start by building your email list so you have a pool of prospects to reach out to. It’s easy to build up your base when you offer free samples for signing up. Think about the local businesses you can work to expand your network and gain new opportunities. Use creative social media advertising to reach out to your target demographic, and post reviews from satisfied customers.

    Olympic Signs is a sign company serving Chicago, IL that can help your local business get more attention. View our awnings and outdoor signs on our website, or call us at (630) 424-6100 today.

  • A Look at Color Contrast in Sign Design

    For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.

    Basics of Color Contrast

    Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.

    Choosing Background and Foreground Colors

    When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.

    Incorporating Color Moods

    In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.

    Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.

  • Could Your Parking Lot Benefit from New Lighting?

    Lighting conditions affect your parking lot in many ways, from the potential for accidents to the amount you’ll pay to keep the bulbs on. When you have your sign company upgrade your parking lot lighting , you can count on reaping a few kinds of benefits. Read on and find out if it’s time for new lighting.

    Safety and Security

    People should feel safe when they park in your lot, which means they need to be able to see what’s going on at night. Walking through a dark parking lot is dangerous for a plethora of reasons. People could trip over a curb or a pothole and suffer an injury, which then turns into an issue your company could’ve avoided. It’s also more secure to walk through a well-lit parking lot, because criminals are less likely to get away unidentified. New lighting reduces the chances of accidents and crime, so it’s well worth the upgrade.

    Energy Efficiency

    If your lighting was originally installed years ago and you’ve never thought about changing it up, now is the time. Old lighting systems are not as efficient as modern systems, and yours may be nearing the end of its working life. Upgrading to LED lighting can land you a significant amount of savings on your energy bill, which frees up some room in your budget that you can use to further improve your business. This also protects the environment, which is something that your customers may very well notice.

    Easier Maintenance

    You shouldn’t keep throwing money at a problem that keeps popping up. If maintaining your parking lot lighting is becoming a bigger hassle and a steeper expense, consider investing in an upgrade. This saves you money and effort in the long run.

    As long as you work with the right sign company serving Chicago, IL, they can help you out with your parking lot lighting as well as your exterior and interior LED signs. Call Olympic Signs at (630) 424-6100 and let us help revamp your parking lot.