• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Four Ways to Cut Your Small Business Expenses

    If you own a small business, you know that cutting expenses is key when it comes to increasing your profit margins. There are many ways you can reduce your expenses without cutting the quality of your products and/or services. Read on to learn about some simple ways to cut expenses for your small business.

    1. Using Less Paper – Traditionally, many businesses stored all their documents physically and participated in print advertising. The costs of sending printed materials to your customers can really add up when compared to sending emails instead. You’ll save on postage, envelopes, and paper and also make your business more environmentally friendly. The majority of your documents can also be stored online rather than wasting money on ink, paper, file cabinets, and other supplies.
    2. Buying Used Equipment – Many businesses don’t think twice about buying new equipment they need. You could be saving lots of money by buying used equipment. Even if something is barely used it can still be sold at a fraction of the cost of new equipment.
    3. Cutting Energy Costs – One of the best ways to reduce your energy costs is by using a programmable or smart thermostat. You want your business to be comfortable for your employees and customers, but you don’t need to keep it as comfortable overnight when no one is there, or during days that you aren’t open for business. You could possibly save hundreds of dollars a month by programming your thermostat. Another way to cut down on energy costs is by powering down any non-essential lights, machinery, and appliances after business hours.
    4. Paying Invoices Early – Many vendors will offer your business a discount if you pay your invoices early. Some even offer a 2% discount if you pay within the first 10 days rather than waiting a full 30. Check with your vendors to see if they offer this discount, and if not you might want to shop around.

    For all your business signage needs contact Olympic Signs at 630-413-1198.

  • Creative Ways to Use Window Advertising

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    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.