• The Navigation Nightmare of Modern Healthcare Campuses

    As the healthcare industry evolves, modern hospitals and medical offices are becoming larger and more complex. To help your patients feel comfortable on your campus, consider hiring a sign company to create directional signs for your space. If you are wondering about why proper signage is so important, here is a quick look inside why today’s healthcare campuses cause navigation nightmares.

    Signs must meet strict hygiene requirements.

    Medical offices and hospitals must maintain strict standards of hygiene in order to protect the health and safety of medical care professionals and patients. One reason that medical campuses have trouble creating proper signage is that their signs must maintain these hygienic standards. LED signs and other innovations have made it easier for medical campuses to create hygienic signage.

    Medical departments use technical language.

    While doctors and nurses are familiar with all of the terminology that is used to describe medical departments, these terms may be strange and confusing to visitors. For instance, when a patient is headed in for an ear, nose, and throat appointment, he or she may be confused by signs that point towards the Otolaryngology department. Replacing medical terms with layman information could help to ease the navigation process.

    Healthcare campuses are getting bigger.

    In order to accommodate large numbers of patients and medical departments, medical campuses have grown larger over the years. When a patient visits a doctor for the first time, he or she may have difficulty navigating the various floors, wings, and departments that are located within a single campus. Signage that includes maps and clear descriptions makes large campuses much easier to navigate.

    If you are seeking quality interior signs for your medical campus, the team at Olympic Signs will be there to assist you. Our company specializes in sign services in Chicago, and our sign installers can help you create the perfect signs for your campus. To learn more about our sign design and installation packages, give us a call at (630) 424-6100.

  • What Colors Should You Choose for Your Signage

  • Marketing Tips for Small Businesses

  • Is an Awning Right for Your Business?

    awnings chicago

    Depending on a variety of factors, you may want to consider getting an awning for your business. Not only are they associated with a higher class of clientele, but they can also serve the purpose of keeping your customers protected from the weather. In a big city like Chicago that sees a lot of nasty weather, these types of outdoor signs can be an invaluable addition to any entry way.

    Although awnings might not be the best choice of outdoor signs for every type of business, they could have practical benefits for a lot of different commercial properties. If your customers are likely to need protection from rain or wind, an awning can work wonders and provide a level of convenience that modern consumers expect.

    If you want to draw in the right kind of customer with awnings in Chicago, IL , call Olympic Signs at (630) 424-6100. With our help, you’ll be able to pick the best design for a new and more effective sign installation. Send the right message to your customers with a practical and useful outdoor sign with the help of Olympic Signs.

  • Keeping Your Business Sign in Top Condition

    keeping your business sign in top condition chicago Whether you’re working with indoor or outdoor signs, it’s important to make sure that they are serving their purpose. Just as printed letters will fade over time, LED lights will burn out. No matter what type of sign you use to advertise your company, keeping it in good condition is an absolute necessity. With that in mind, here are some tips to help keep your business sign in Chicago practical and visually appealing.

    Send the Right Message

    Depending on where your business is located, chances are that your sign will play a factor in maintenance costs. For instance, although plastic or nylon signs might suffice in some areas, weather concerns and business hours could make a neon or LED sign more appealing. When choosing a sign design, consider the location and the clientele for your company. Save money and avoid unnecessary maintenance by choosing a sign design that best fits the image and location of your business.

    Keep Your Sign Updated

    If you’re using outdoor signs with plastic letters, you might already practice frequently changing the message it delivers. However, this might not be as readily apparent if you’re using a different type of sign. It’s a lot easier to discover potential problems with your signage when you regularly give it a closer look. Avoid possible sign outages ahead of time by keeping it updated and watching out for problems.

    Perform Regular Maintenance

    This probably seems obvious, but you’d be surprised how many companies forget to perform regular maintenance on their signs. Severe weather can damage all types of business signs, so it’s important to make sure that you’re keeping them in good condition. Thankfully, there are sign companies that can help keep your signage in working order.

    If you’re looking for help with regular sign maintenance near Chicago, IL , call Olympic Signs at (630) 424-6100 to set up a maintenance contract. With our help, you can avoid any embarrassing business sign mishaps and send the right message to your customers at all times. Visit our website to learn more about our sign repair and maintenance services.

  • [INFOGRAPHIC] The Benefits of Different Types of Signs

    It takes hard work and dedication to make your business a success. As you are brainstorming ways to make your business even more successful, don’t forget to consider outdoor signs in Chicago, Illinois . Signs increase your visibility and remind both returning and new customers of your presence. There are a number of different types of signs you can choose from to advertise your business, such as electronic signs, LED-illuminated channel letters, or classic and stylish awnings. Take a look at this infographic from Olympic Signs to learn more about your options for signs and how each one could benefit you. Please share with your friends and colleagues.

    the benefits of different signs chicago

  • The Importance of Branding

    Businesses used to be able to focus on their products first and their brand second. But in today’s world, brand is considered the more important element of the two. Your business brand represents your plan to help customers become happier. When customers are interested in this idea, they will be much more likely to continue buying your products.

    You can learn more about the importance of branding by watching this video. Customers want to buy products from brands that they enjoy supporting. If a customer is interested in your business philosophy, he or she will have the motivation needed to look into your products and services. Focusing on the brand will help you create a lasting impression that can lead to customer loyalty.

    Hiring a sign company in Chicago, IL is a great way to focus on branding! Olympic Signs can help your business grow with LED signs, electronic messages, pylon signs, and more. Contact us at (630) 424-6100 for more information.

  • Let Olympic Signs Manage Your Sign Project

  • Making Your Signage More Compelling

    How can your company benefit from working with a sign company serving Chicago, IL ? Choosing a professional company will help you create compelling signs that bring customers in and keep them coming back! These tips can help you get started with compelling sign design:

    Keep it Simple

    It is easy to go overboard when creating commercial signs. Companies want to make signs that draw customers in while also describing products or services, but putting too many elements on one sign can make it difficult to read or understand. Simplicity is always important in sign creation, especially as customers become more used to shorter messages thanks to social media and electronic communication. Start with the information you feel is necessary and then add more slowly to create a compelling sign that is simple and not too complicated.

    Choose Eye-Catching Elements

    Figuring out LED sign design is just one step; next you will have to figure out what colors, fonts, and sizes to use for each element! Color is one of the most important factors to consider as it can either help you stand out from the competition or make customers confuse you for another business. If you already have one or two colors that you use as part of your company’s logo, you should include these in your signs. For messages, choose fonts that are interesting yet easy to read and make sure they are an appropriate size for the space provided .

    Have Fun

    Your commercial signs will represent your business. That is why you should have fun when creating them! Customers want to know more than just what products and services you offer; they want to know your philosophy and hear your voice. Including fun elements that show off your company’s personality will add a special touch to your commercial signs and encourage more customers to try you out.

    Start designing your company’s new signs with help from Olympic Signs ! Our Chicago sign company offers a variety of options and services, including LED signs, channel letters, sign maintenance and more. Call us at (630) 424-6100 to get started.

  • How to Design a Logo for Your Business

    how to design a logo for your business Chicago Outdoor signs in Chicago, IL help you advertise your business! But before you can start creating signs, you need to design a strong and attractive logo that can help customers identify you. Get started with the logo design process by considering these elements:

    Think About Your Brand

    What do you want your brand to represent to your customers? Your logo should represent your company’s philosophy and goals so that customers know what they are supporting when they buy your products or services. Sit down with your design team to create a list of some of the most important words and images that come to mind when trying to define your brand’s style. This list is a great starting point for choosing images, colors, and even font styles for your logo.

    Be Careful with Trends

    There is a fine line between having fun with trends and letting them take over your image . Many businesses incorporate trends into their advertisements, but incorporating trends into your logo can make it one that customers will forget when the latest trend rolls around. It is better to avoid trends when creating your logo so that you can create something more unique and personal that will stick with customers when they think of your company in the future.

    Keep Your Eyes on the Prize

    No matter what your logo says or where you plan to place it, you must make sure people will be able to see and understand it right away! A great logo is eye-catching and easy to comprehend as soon as it is seen. You should look at your color and design options inside, outside, and from various distances to make sure it is easy to see and understand in different settings with different types of lighting.

    If you want to learn more about designing logos or commercial signs , Olympic Signs can help! We provide numerous sign design and maintenance services for businesses throughout Chicago, IL. Find answers to your questions when you call us at (630) 424-6100.