• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • Marketing Tips for Local Businesses

    You can’t get your new business off the ground if nobody knows about it. With outdoor signs and some digital marketing know-how, you can get your name out there. Watch this video on marketing tips for local businesses.

    Good marketing gives your company the edge. Start by building your email list so you have a pool of prospects to reach out to. It’s easy to build up your base when you offer free samples for signing up. Think about the local businesses you can work to expand your network and gain new opportunities. Use creative social media advertising to reach out to your target demographic, and post reviews from satisfied customers.

    Olympic Signs is a sign company serving Chicago, IL that can help your local business get more attention. View our awnings and outdoor signs on our website, or call us at (630) 424-6100 today.

  • See How Major Companies’ Logos Have Evolved

    Your logo is your calling card to your customers. You display it prominently on everything from your outdoor signs to your website. However, every company has to rethink its logo now and again to ensure it continues to accurately reflect the business’ mission.

    Watch this video to see how major companies have adapted their logos over the years. Although any logo change should be approached carefully, updating your logo as well as the interior and exterior signs that display it can be a breath of fresh air for your brand.

    At Olympic Signs , our sign company in Chicago, IL is committed to making your business look its best and stand out, with extensive options for signs plus maintenance services to keep your signage looking like new. For more information, call us today at (630) 424-6100.

  • Examining Different Types of Storefront Signs

    Picking the right sign is one of the most important—and challenging—choices you will make as a business owner. In addition to ensuring that you are complying with zoning and signage regulations in your community, you need to choose a sign that makes your business standout and that appropriately reflects your brand. Here is a look at some of the options for outdoor signs that you can consider.

    Awnings

    Awnings create a dramatic appearance and also offer functionality beyond simply advertising your business. They can be constructed in a variety of sizes, shapes, colors, and designs, so that you can get a custom look for your business. They enhance the exterior of your business for an upscale feel, and they also provide ample room to include additional information on your exterior sign, such as a website and phone number. They offer cover from the elements for your customers and shield your interior design from fading caused by sunlight.

    Channel Lettering

    Rather than installing an additional structure for a sign, when you choose channel lettering, your sign can be affixed to your existing building. These letters are cut individually and are 3D to draw attention. They can be equipped with LED lighting to illuminate the letters to make them stand out even more. Your sign company can work with you on different lighting designs, such as reverse-lit, halo-lit, and front-lit options, depending on the positioning of your building and the traffic you are trying to attract.

    Pylon Signs

    Pylon signs are structures that can be attached to the side of your building or constructed to stand-alone. They are ideal for placing on at the entranceway of your business and also work well for multi-tenant facilities. Pylon signs can also incorporate LED lighting to create addition attention for the signage.

    Let the experts at Olympic Signs help you choose the right outdoor signs for your business, based on your budget, location, and type of business. Our sign company near Chicago has been serving the region for decades, providing businesses of all sizes with permitting assistance, design, installation, and maintenance services. Find out how we can help you today by calling (630) 424-6100.

  • Why, When, and How to Use Pylon Signs for Better Business Visibility

    There’s no better way to literally elevate your company’s visibility than by having a pylon sign custom-designed and installed. This is a type of outdoor sign that is often mounted on a tall pole. Other pylon signs resemble a much taller version of monument signs. Your pylon sign can be customized to reflect your business’ unique brand and image. Talk to a sign company representative about the possibilities.

    Why

    The primary reason why businesses use pylon signs is to raise their brand’s visibility. A pylon sign can be seen at long distances, and so it raises awareness about the company among passing motorists. Customers who are already planning to check out a business can use pylon signs to help them find the building more easily.

    When

    Pylon signs are effective for attracting more customers to your door, but only when they are used appropriately. If your business is located near a freeway, a pylon sign is an excellent choice. Inform the sign company that you want to ensure your new sign will be visible from the road. Pylon signs can also be effective when used for a business that is located close to other stores—especially if those other stores lack pylon signs. In this situation, a tall, freestanding sign will make the company stand out from the rest.

    How

    You can rely on the designer’s expertise regarding the best way to create your new pylon sign. It doesn’t have to be in the shape of a rectangle or square. Get creative and make your sign as eye-catching as possible. For example, if your business is a seafood restaurant , you could have your sign made in the shape of a nautical wheel. Your new sign can be illuminated if you wish, which is recommended if your business has late hours and is located in a non-residential area.

    When businesses need quality sign services they can trust, they turn to Olympic Signs . Our sign company serves Chicago, IL businesses with our superior sign design services, flawless fabrication, and expert installation. Call (630) 424-6100, and we’ll chat about whether a pylon sign is the right choice for your business.

  • What New Business Owners Should Know About Brand Identity

    Having an idea, product, or service is one thing, but representing yourself as a brand is another. Even the best sales pitches might not land if your sign company is confused about how your signs should come off. Here’s a look at what new business owners should know about brand identity.

    Why It Matters

    When you start a business of any kind and any size, you need to start thinking about the way you want the public to view you. You can do this by constructing your brand carefully and thinking about the many elements that make your business unique. If your brand comes off as identical to another one that already exists, people may think that you’re simply a new take on an existing idea. Do what you can to separate yourself from the pack and stand out to your potential customers, who may someday make your brand the icon that everyone else recognizes.

    How to Show It

    Your brand should start with your company’s mission statement, but it should also have a visual element. A logo, a certain color scheme, or even a single letter can eventually become associated with your business and the products it makes. You can get your message and image out there by working with a sign company. A high-quality sign helps show that you are legitimate, and outdoor signs can help bring in new customers. Make sure you work with the professional sign installers so that yours comes out perfectly.

    What Else to Consider

    There’s a lot to think about when building a brand identity. You should consider what kind of message you’d like to send to the public, and why they should choose your brand over your competitors.

    For more on the key elements of brand identity, contact Olympic Signs or check out our website. From bank signs to sign maintenance near Chicago, IL, it’s our pleasure to do everything we can to help you build your brand. Please call us at (630) 424-6100 or come in and see us to learn more.