• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Marketing Tips for Local Businesses

    You can’t get your new business off the ground if nobody knows about it. With outdoor signs and some digital marketing know-how, you can get your name out there. Watch this video on marketing tips for local businesses.

    Good marketing gives your company the edge. Start by building your email list so you have a pool of prospects to reach out to. It’s easy to build up your base when you offer free samples for signing up. Think about the local businesses you can work to expand your network and gain new opportunities. Use creative social media advertising to reach out to your target demographic, and post reviews from satisfied customers.

    Olympic Signs is a sign company serving Chicago, IL that can help your local business get more attention. View our awnings and outdoor signs on our website, or call us at (630) 424-6100 today.

  • A Look at Color Contrast in Sign Design

    For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.

    Basics of Color Contrast

    Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.

    Choosing Background and Foreground Colors

    When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.

    Incorporating Color Moods

    In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.

    Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.

  • How to Keep Your Awning in Top Condition

    You get to admire a beautiful new awning as soon as your sign installers are finished, but keeping it in shape comes with maintenance. Clear off twigs and debris, inspect your awnings for punctures, and call your sign company if you notice any damage. Read ahead and learn exactly how to keep your awning in top condition.

    Clean Off Debris

    As you may have seen with your roof or fence, it doesn’t take long for debris to build up. It can be tough to remove once it does, and it may leave stains behind even after you’ve gotten rid of the buildup. Make sure you get rid of wet leaves, twigs, and bird droppings whenever you notice them starting to collect on your awning. Wet leaves and bird droppings can even lead to mold problems if they’re not dealt with quickly. It’s also a good idea to give your awning a spot clean occasionally, using warm water and a mild detergent.

    Check for Problems

    In addition to leaves and bird droppings, awnings are exposed to the elements on a constant basis. Even especially durable awnings can take some damage after a bad storm, so check on yours regularly and look for signs of a problem. Mold growth can tarnish the awning’s appeal as well as present health hazards, but there are other issues to look for as well. Check the metal components for rust, and make sure there are no tears in the fabric.

    Act Quickly

    If you do come across a problem when you’re inspecting your awning, call your sign company right away. A small puncture could turn into a large tear in no time, so you’ll want to repair it as soon as possible, and you’ll want the job to be done properly.

    The pros are here to help with your awnings in Chicago, IL, so reach out to Olympic Signs or visit our website to see what we can offer. You can also call our sign installers at (630) 424-6100 if you have any questions.

  • Which Type of Exterior Sign Is Right for Your Business?

    Proper signage is a key element for your business. As you are browsing the different types of outdoor signs that are available for your commercial property, you may find that your sign company can provide you with a variety of different sign styles and options. By picking a sign that matches with your business’ architecture and style, you can make sure that your new sign is a seamless part of your branding. Let’s take a look at some popular exterior sign styles that may be right for your business.

    Wall Sign

    As its name suggests, a wall sign is mounted directly on the wall of your commercial building. If your business has a blank wall space at the front, a wall sign may be appropriate for your needs. When you design a wall sign, you can incorporate text, logos, and bright colors that will help you to advertise your business.

    Pylon Signs

    If your business is located in a busy shopping center, you may want to consider investing in a pylon sign. A pylon sign is designed to be mounted on a large frame, and many shopping centers stack pylon signs in a vertical column. You will find that your pylon sign helps your customers find you more easily.

    Awning Sign

    An awning sign will mark your business location, while also providing customers with protection from the elements. When you design an awning sign, you can pick out an awning fabric material that matches the logo colors of your business. You may also find that your awning signs provides the façade of your building with an attractive architectural element.

    To get started on designing new outdoor signs in Chicago , get in contact with the team at Olympic Signs. Our company specializes in commercial signs, and we will be able to help you create visible pylon signs for your business. Give us a call at (630) 424-6100 to get started on the process of creating a new outdoor sign.

  • Top Ways to Attract and Keep Clients

    When you are starting a new business, you will need to work hard to build a solid client base. With engaging branding, smart demographics, and visible outdoor signs, you will have no problem finding the customers that you need to create a successful and profitable business. Along with providing your physical location with a visible outdoor sign, there are a few other steps that you can take to get new customers. Read on for an overview of some top ways to attract and keep your clients.

    Determine Your Demographics

    As you are working on attracting new clients, it is important to figure out precisely whom your products or services are intended for. By determining your core demographic, you will have a better idea of where to target your advertisements and marketing campaigns. A marketing company will be able to help you figure out a successful advertising strategy that draws in the right clientele.

    Create a Solid Brand Image

    In order to draw in new clients, you will need to work on the image or identity of your brand. Solid branding can be created through quality graphic design and targeted social media advertising campaigns. Potential customers will be drawn to your company if they have a sense of the personality and core mission of your brand.

    Invest in Quality Signs

    Outdoor signs will allow your clients to easily locate your physical business location. With visible signage, you will also be more likely to attract potential customers who are passing by on the street. Your sign should clearly state your company name, and will ideally contain bold colors or visible LED lights.

    When you are shopping for commercial signs for your business, look no further than the products that are offered by Olympic Signs . Our sign company specializes in sign fabrication in Chicago, and we will be able to help you design an attractive sign that helps you get new customers. Call us at (630) 424-6100 to schedule a consultation with one of our sign design experts.

  • Don’t Let Burnt-Out Bulbs Hurt Your Business

    An LED sign will beautifully illuminate the exterior of your business. While a properly installed LED sign may help you attract new customers, a sign that has burnt-out bulbs and other maintenance problems may hurt your business. If a customer notices that your LED sign has burnt-out bulbs, he or she may be less likely to provide you with business. Burnt-out bulbs may send the message that your company is careless with maintaining and improving your space. Sign maintenance from a professional company can help you address burnt-out bulbs right away.

    To schedule sign maintenance near Chicago, contact Olympic Signs by calling (630) 424-6100. Our company specializes in LED retail signs, and we will help you keep your signs properly illuminated throughout the years and seasons. We look forward to helping you create a quality sign for your business.