• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • A Look at Color Contrast in Sign Design

    For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.

    Basics of Color Contrast

    Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.

    Choosing Background and Foreground Colors

    When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.

    Incorporating Color Moods

    In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.

    Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.