If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.
The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.
Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.
Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.
Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.
All kinds of businesses go with exterior signs to make their buildings more noticeable and spread the word about their products and services. If you’re thinking about hiring a sign company to help improve your storefront, think about the type of letting you’d use. Here’s a look at channel lettering for your sign design.
Not every type of sign will bring up your curb appeal, so you should think about what looks enticing and what might turn customers off. Channel lettering involves physical, 3D letters that pop out from the building. Each letter is cut individually, and when combined with LED lighting, this can create quite a spectacle that can be seen from the road. There are many ways to combine your lighting and your lettering to create a beautiful and engaging sign. If you choose channel lettering for your design, do your research and work with a company that has experience with this specific type of lettering.
Exterior signs can be effective, especially if they have channel letters near Chicago, IL. Call Olympic Signs at (630) 424-6100 if you’re looking for an installation or would like some help with your sign maintenance.
For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.
Basics of Color Contrast
Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.
Choosing Background and Foreground Colors
When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.
Incorporating Color Moods
In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.
Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.
Picking the right sign is one of the most important—and challenging—choices you will make as a business owner. In addition to ensuring that you are complying with zoning and signage regulations in your community, you need to choose a sign that makes your business standout and that appropriately reflects your brand. Here is a look at some of the options for outdoor signs that you can consider.
Awnings create a dramatic appearance and also offer functionality beyond simply advertising your business. They can be constructed in a variety of sizes, shapes, colors, and designs, so that you can get a custom look for your business. They enhance the exterior of your business for an upscale feel, and they also provide ample room to include additional information on your exterior sign, such as a website and phone number. They offer cover from the elements for your customers and shield your interior design from fading caused by sunlight.
Rather than installing an additional structure for a sign, when you choose channel lettering, your sign can be affixed to your existing building. These letters are cut individually and are 3D to draw attention. They can be equipped with LED lighting to illuminate the letters to make them stand out even more. Your sign company can work with you on different lighting designs, such as reverse-lit, halo-lit, and front-lit options, depending on the positioning of your building and the traffic you are trying to attract.
Pylon signs are structures that can be attached to the side of your building or constructed to stand-alone. They are ideal for placing on at the entranceway of your business and also work well for multi-tenant facilities. Pylon signs can also incorporate LED lighting to create addition attention for the signage.
Let the experts at Olympic Signs help you choose the right outdoor signs for your business, based on your budget, location, and type of business. Our sign company near Chicago has been serving the region for decades, providing businesses of all sizes with permitting assistance, design, installation, and maintenance services. Find out how we can help you today by calling (630) 424-6100.
When you are starting a new business, you will need to work hard to build a solid client base. With engaging branding, smart demographics, and visible outdoor signs, you will have no problem finding the customers that you need to create a successful and profitable business. Along with providing your physical location with a visible outdoor sign, there are a few other steps that you can take to get new customers. Read on for an overview of some top ways to attract and keep your clients.
Determine Your Demographics
As you are working on attracting new clients, it is important to figure out precisely whom your products or services are intended for. By determining your core demographic, you will have a better idea of where to target your advertisements and marketing campaigns. A marketing company will be able to help you figure out a successful advertising strategy that draws in the right clientele.
Create a Solid Brand Image
In order to draw in new clients, you will need to work on the image or identity of your brand. Solid branding can be created through quality graphic design and targeted social media advertising campaigns. Potential customers will be drawn to your company if they have a sense of the personality and core mission of your brand.
Invest in Quality Signs
Outdoor signs will allow your clients to easily locate your physical business location. With visible signage, you will also be more likely to attract potential customers who are passing by on the street. Your sign should clearly state your company name, and will ideally contain bold colors or visible LED lights.
When you are shopping for commercial signs for your business, look no further than the products that are offered by Olympic Signs . Our sign company specializes in sign fabrication in Chicago, and we will be able to help you design an attractive sign that helps you get new customers. Call us at (630) 424-6100 to schedule a consultation with one of our sign design experts.
Outdoor signs can play a significant role in business promotion, especially with effective design and proper placement. Watch this video to learn how commercial signs, such as an LED sign, can be part of your business marketing plan.
Outdoor signs immediately attract new customers to your business and remind your existing customers to call on you. By choosing the right information to include in your sign, you can communicate important messages to potential customers and convey a sense of professionalism.
If you are interested in outdoor signs in Chicago, contact Olympic Signs . We can help you with all stages of the signage process, including design and permitting. You can learn more about getting a sign for your business by calling (630) 424-6100.
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