• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • Marketing Tips for Local Businesses

    You can’t get your new business off the ground if nobody knows about it. With outdoor signs and some digital marketing know-how, you can get your name out there. Watch this video on marketing tips for local businesses.

    Good marketing gives your company the edge. Start by building your email list so you have a pool of prospects to reach out to. It’s easy to build up your base when you offer free samples for signing up. Think about the local businesses you can work to expand your network and gain new opportunities. Use creative social media advertising to reach out to your target demographic, and post reviews from satisfied customers.

    Olympic Signs is a sign company serving Chicago, IL that can help your local business get more attention. View our awnings and outdoor signs on our website, or call us at (630) 424-6100 today.

  • A Look at Color Contrast in Sign Design

    For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.

    Basics of Color Contrast

    Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.

    Choosing Background and Foreground Colors

    When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.

    Incorporating Color Moods

    In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.

    Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.

  • Getting Help with the Permitting Process for Your New Sign

    When you decide to install outdoor signs, you first must have the proper permitting to comply with your local regulations. At Olympic Signs, our team members are experienced obtaining approval across the region, making it easier than ever for you to get the exterior signage you want for our business.

    Permitting rules and processing procedures vary from locale to locale. Our team has worked with cities and towns across Chicagoland and the surrounding areas, so we understand the rules in different communities and can facilitate the process on your behalf. Let us handle the approval process for you, so you can focus on running your business. After the permits are in place, we’ll manage the entire outdoor sign installation process, so you can get your signage up as quickly and efficiently as possible.

    Could your business benefit from a new outdoor sign near Chicago, IL ? Olympic Signs is here to help with every stage, from design to installation and maintenance. Contact our sign company today by calling (630) 424-6100.

  • Attract More Holiday Shoppers with New Digital Signage

    Everyone’s got a list of their own during the holiday season, and it’s just a matter of where to go to get the gifts. If you want to direct people towards your store, an LED sign can be a huge help. Keep reading and attract more holiday shoppers with new digital signage.

    The holidays are when everyone rushes around looking for gifts for the people they care about, so it’s a good time for your business to be at the forefront of people’s minds. If you want to bring in more shoppers during the holidays, digital signage might do the trick. LED signs will catch people’s attention and direct the way to your establishment. That’s why it’s a good idea to find a sign company to create a sign for your business. This is especially helpful if you’re a smaller business that doesn’t have a huge following yet.

    Don’t hesitate to contact Olympic Signs if you’re in need of an LED sign near Chicago, IL. Our team handles everything from sign design to fabrication, so you can get your message across . Check out our website or call us at (630) 424-6100 to learn about us.

  • Typography 101

    To make the most of your outdoor sign or poster, you should understand a few design elements. Typography can make or break your project, so watch this video to learn all about it.

    Typography refers to the way the text looks in each design, and you don’t need to know much about it to use it in your favor. Text that appears a certain way can convey an emotion, and the style of your font can affect the sign’s legibility. You can use typography to seem exotic, casual, or simply neutral. Think about typography and how it fits in with your design.

    The principles of typography will help you design your outdoor sign in Chicago, IL. Olympic Signs is a sign company that offers interior and exterior signs as well as parking lot lighting and awnings. Give us a call at (630) 424-6100 or check out our website today.

  • Answering Common Questions About Sign Design

    Before you call the sign company and set up an order, you should think carefully about your design. The purpose of a sign is to be seen and leave an impression, and understanding the various design elements can help you choose the right one. Continue reading for the answers to some common questions about sign design.

    How do I pick a design?

    Some people have trouble making final decisions, and more choices make it even more difficult to settle. When you’re working on a design for your exterior or interior signs, think about its purpose. Are you announcing a grand opening? Are you advertising a sale? Who do you want to appeal to? When you answer the right questions, it becomes easier to shape your design. The look of your sign should line up with your brand and the industry you work in to make it as accessible as possible to your target demographic.

    Should I ask professionals for advice?

    If you don’t know what questions to ask yourself—or how to answer them—when making a design, enlist the help of your sign company. You will need a professional sign company to create the sign for you, and the team can help steer you in the right direction. These experts have an eye for detail, and they exercise their creativity daily. If you ever need some inspiration, don’t hesitate to ask the professionals where to turn next.

    How important is the font?

    Most signs include text in some capacity. If yours does, make sure it’s easy to read. Confusing text can make your outdoor sign less appealing, which means it might not get the message across. Choose legible font, and don’t try to cram too much text into one sign.

    Do you still have questions about sign design near Chicago, IL? Call the team at Olympic Signs at (630) 424-6100 for the answers. Our sign company specializes in sign permits, awnings, and sign maintenance. For more information, feel free to give us a call or head over to our website.

  • The Golden Ratio of Logo Design

    When you are creating a logo for your business, you may want to rely on the principles of the golden ratio. In this video, you will learn all about the golden ratio of logo design. The golden ratio is a mathematical formula that allows designers to achieve correct proportions in their logo layouts. You may also want to use the golden ratio when you are creating logos for your outdoor signs.

    For help with creating attractive outdoor signs in Chicago, contact Olympic Signs by calling (630) 424-6100. From corporate signs to interior signs and more, we provide our customers with a variety of sign design services . Our team will create a beautiful sign that you will be proud to use for your business.

  • Why Good Parking Lot Lighting Is Essential

    Your parking lot lighting is almost as important as your business’ outdoor signs. Your outdoor signs and lighting will attract customers to your establishment, and they will offer a sense of security and safety to your customers. Let’s take a closer look at why parking lot lighting is so important to your business.

    Protect Your Customers

    The most important reason you need good parking lot lighting is to protect your customers and employees as they enter and exit your establishment. If the parking lot is dark and not illuminated with your exterior signs and lighting, then customers and employees may trip on unseen dents or steps. They may also be in danger of an assault, since a dark environment can welcome criminal activity. Installing a sufficient amount of bright parking lot lights can help prevent these dangers.

    Protect Vehicles

    Parking lot lighting can also prevent the parked vehicles from being broken or damaged. Thieves or bad drivers are more likely to steal and damage vehicles under the cover of darkness, because they believe no one will be able to see them. If you install good parking lot lighting, however, then these criminals will be less likely to target the vehicles located in your parking lot. Consider installing cameras around your parking lot to further discourage criminals and people with bad behavior.

    Encourage Shopping Patrons

    Customers are less likely to shop with you if they do not feel safe or are not aware that you are open for business. If you do not have good parking lot lighting, then you risk potential customers avoiding your business because they cannot find it or don’t know that it’s open.

    Olympic Signs is your one-stop location for all signage and parking lot lighting near Chicago, IL . We can help you design a safe and well-lit parking lot for your business once you call us at (630) 424-6100.