• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

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    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • What to Know Before Photographing Your LED Sign

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    An LED sign is a bright and attractive way to advertise your business. While your LED sign may look great in person, photographing your sign may pose some unique challenges. Before you schedule a photo shoot for your property, hire a sign company to perform any repairs that may be needed to improve its appearance. Here’s what you need to know before photographing your LED sign.

    You may need to use a special camera setting.

    Whether you will be photographing your sign on your own, or you will be hiring a professional photographer, it is important to make sure that you use the correct camera setting when you are taking the picture. Since LED lights are much brighter than other light sources, your camera may need to be switched into a special shutter mode in order to take the picture.

    You should always check the position of the sun.

    No matter what time of day you will be photographing your LED sign, it will be necessary to check the position of the sun before you start shooting. If your sign is backlit, it may not show up in the final photograph. To achieve the best results, wait until the sun is positioned correctly before you start your photo shoot.

    You might need to schedule repair services.

    If one or more of the light bulbs in your LED sign has gone out, the damage will show up in your photograph. To show off your LED sign looking its very best, schedule professional repairs before you take your picture. Your sign technician can replace burned out bulbs and restore your LED to photogenic condition.

    If you are in need of sign repair near Chicago , contact Olympic Signs by calling (630) 424-6100. Our company offers all types of sign services, including sign maintenance for LED installations. With our help, you can make sure that your LED sign is an appealing and functional addition to the exterior of your business.

  • Don’t Let Burnt-Out Bulbs Hurt Your Business

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    An LED sign will beautifully illuminate the exterior of your business. While a properly installed LED sign may help you attract new customers, a sign that has burnt-out bulbs and other maintenance problems may hurt your business. If a customer notices that your LED sign has burnt-out bulbs, he or she may be less likely to provide you with business. Burnt-out bulbs may send the message that your company is careless with maintaining and improving your space. Sign maintenance from a professional company can help you address burnt-out bulbs right away.

    To schedule sign maintenance near Chicago, contact Olympic Signs by calling (630) 424-6100. Our company specializes in LED retail signs, and we will help you keep your signs properly illuminated throughout the years and seasons. We look forward to helping you create a quality sign for your business.