• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • Could Your Parking Lot Benefit from New Lighting?

    Lighting conditions affect your parking lot in many ways, from the potential for accidents to the amount you’ll pay to keep the bulbs on. When you have your sign company upgrade your parking lot lighting , you can count on reaping a few kinds of benefits. Read on and find out if it’s time for new lighting.

    Safety and Security

    People should feel safe when they park in your lot, which means they need to be able to see what’s going on at night. Walking through a dark parking lot is dangerous for a plethora of reasons. People could trip over a curb or a pothole and suffer an injury, which then turns into an issue your company could’ve avoided. It’s also more secure to walk through a well-lit parking lot, because criminals are less likely to get away unidentified. New lighting reduces the chances of accidents and crime, so it’s well worth the upgrade.

    Energy Efficiency

    If your lighting was originally installed years ago and you’ve never thought about changing it up, now is the time. Old lighting systems are not as efficient as modern systems, and yours may be nearing the end of its working life. Upgrading to LED lighting can land you a significant amount of savings on your energy bill, which frees up some room in your budget that you can use to further improve your business. This also protects the environment, which is something that your customers may very well notice.

    Easier Maintenance

    You shouldn’t keep throwing money at a problem that keeps popping up. If maintaining your parking lot lighting is becoming a bigger hassle and a steeper expense, consider investing in an upgrade. This saves you money and effort in the long run.

    As long as you work with the right sign company serving Chicago, IL, they can help you out with your parking lot lighting as well as your exterior and interior LED signs. Call Olympic Signs at (630) 424-6100 and let us help revamp your parking lot.