• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

    Floor

    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • Marketing Tips for Local Businesses

    You can’t get your new business off the ground if nobody knows about it. With outdoor signs and some digital marketing know-how, you can get your name out there. Watch this video on marketing tips for local businesses.

    Good marketing gives your company the edge. Start by building your email list so you have a pool of prospects to reach out to. It’s easy to build up your base when you offer free samples for signing up. Think about the local businesses you can work to expand your network and gain new opportunities. Use creative social media advertising to reach out to your target demographic, and post reviews from satisfied customers.

    Olympic Signs is a sign company serving Chicago, IL that can help your local business get more attention. View our awnings and outdoor signs on our website, or call us at (630) 424-6100 today.

  • See How Major Companies’ Logos Have Evolved

    Logo

    Your logo is your calling card to your customers. You display it prominently on everything from your outdoor signs to your website. However, every company has to rethink its logo now and again to ensure it continues to accurately reflect the business’ mission.

    Watch this video to see how major companies have adapted their logos over the years. Although any logo change should be approached carefully, updating your logo as well as the interior and exterior signs that display it can be a breath of fresh air for your brand.

    At Olympic Signs , our sign company in Chicago, IL is committed to making your business look its best and stand out, with extensive options for signs plus maintenance services to keep your signage looking like new. For more information, call us today at (630) 424-6100.

  • Picking Colors for Your Logo

  • How to Design a Logo for Your Business

    how to design a logo for your business Chicago Outdoor signs in Chicago, IL help you advertise your business! But before you can start creating signs, you need to design a strong and attractive logo that can help customers identify you. Get started with the logo design process by considering these elements:

    Think About Your Brand

    What do you want your brand to represent to your customers? Your logo should represent your company’s philosophy and goals so that customers know what they are supporting when they buy your products or services. Sit down with your design team to create a list of some of the most important words and images that come to mind when trying to define your brand’s style. This list is a great starting point for choosing images, colors, and even font styles for your logo.

    Be Careful with Trends

    There is a fine line between having fun with trends and letting them take over your image . Many businesses incorporate trends into their advertisements, but incorporating trends into your logo can make it one that customers will forget when the latest trend rolls around. It is better to avoid trends when creating your logo so that you can create something more unique and personal that will stick with customers when they think of your company in the future.

    Keep Your Eyes on the Prize

    No matter what your logo says or where you plan to place it, you must make sure people will be able to see and understand it right away! A great logo is eye-catching and easy to comprehend as soon as it is seen. You should look at your color and design options inside, outside, and from various distances to make sure it is easy to see and understand in different settings with different types of lighting.

    If you want to learn more about designing logos or commercial signs , Olympic Signs can help! We provide numerous sign design and maintenance services for businesses throughout Chicago, IL. Find answers to your questions when you call us at (630) 424-6100.