• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • Using Channel Lettering for Your Sign Design

    All kinds of businesses go with exterior signs to make their buildings more noticeable and spread the word about their products and services. If you’re thinking about hiring a sign company to help improve your storefront, think about the type of letting you’d use. Here’s a look at channel lettering for your sign design.

    Not every type of sign will bring up your curb appeal, so you should think about what looks enticing and what might turn customers off. Channel lettering involves physical, 3D letters that pop out from the building. Each letter is cut individually, and when combined with LED lighting, this can create quite a spectacle that can be seen from the road. There are many ways to combine your lighting and your lettering to create a beautiful and engaging sign. If you choose channel lettering for your design, do your research and work with a company that has experience with this specific type of lettering.

    Exterior signs can be effective, especially if they have channel letters near Chicago, IL. Call Olympic Signs at (630) 424-6100 if you’re looking for an installation or would like some help with your sign maintenance.

  • A Look at Color Contrast in Sign Design

    For both exterior and interior signs, color contrast is a key component of effective design. Without careful attention to color contrast, a sign can become unreadable and ineffective. Often, your sign company will help you with the design process so that you can avoid the complications of poor color contrast. As you consider your design, here are some things to keep in mind about using contrast to make your sign more readable and impactful.

    Basics of Color Contrast

    Contrast refers to how different colors are from each other. Low contrast colors are the most similar to each other, while high contrast colors are very different. Contrast between colors doesn’t only depend on the actual hues but also the tint, shade, and saturation of the colors. Generally, mixing high contrast colors works best for readability—this is why websites and printed pages often use white backgrounds with black text—but in some cases, very high contrast design can also look messy. There is actually a scientific formula that designers can use to calculate the contrast between colors. Working with the experienced designers from your sign company will help you make the right choices.

    Choosing Background and Foreground Colors

    When you choose contrasting colors for your signs, it’s important to consider which one should be a foreground color and which should form the background. Generally, the eye sees cool colors, such as blue and green, as far away, and warm colors, like red and yellow, look closer. For this reason, cooler colors make better backgrounds, and warm colors should be in the forefront. For instance, a blue background and yellow text is easier to read than the reverse.

    Incorporating Color Moods

    In addition to providing sufficient contrast, the colors on your sign should also convey the appropriate brand messaging. Consider the moods of the colors you’re using in your design. For example, blues and greens suggest calm and relaxation, which could work well for a spa business, while fiery red is energetic and may work well for a gym.

    Our experienced designers at Olympic Signs will help you craft indoor and outdoor signs near Chicago that offer maximum exposure for your business. Take the guesswork out of signage and let us assist with design, installation, and maintenance. Get the process started today by calling (630) 424-6100.

  • Getting Help with the Permitting Process for Your New Sign

    When you decide to install outdoor signs, you first must have the proper permitting to comply with your local regulations. At Olympic Signs, our team members are experienced obtaining approval across the region, making it easier than ever for you to get the exterior signage you want for our business.

    Permitting rules and processing procedures vary from locale to locale. Our team has worked with cities and towns across Chicagoland and the surrounding areas, so we understand the rules in different communities and can facilitate the process on your behalf. Let us handle the approval process for you, so you can focus on running your business. After the permits are in place, we’ll manage the entire outdoor sign installation process, so you can get your signage up as quickly and efficiently as possible.

    Could your business benefit from a new outdoor sign near Chicago, IL ? Olympic Signs is here to help with every stage, from design to installation and maintenance. Contact our sign company today by calling (630) 424-6100.

  • See How Major Companies’ Logos Have Evolved

    Your logo is your calling card to your customers. You display it prominently on everything from your outdoor signs to your website. However, every company has to rethink its logo now and again to ensure it continues to accurately reflect the business’ mission.

    Watch this video to see how major companies have adapted their logos over the years. Although any logo change should be approached carefully, updating your logo as well as the interior and exterior signs that display it can be a breath of fresh air for your brand.

    At Olympic Signs , our sign company in Chicago, IL is committed to making your business look its best and stand out, with extensive options for signs plus maintenance services to keep your signage looking like new. For more information, call us today at (630) 424-6100.

  • Examining Different Types of Storefront Signs

    Picking the right sign is one of the most important—and challenging—choices you will make as a business owner. In addition to ensuring that you are complying with zoning and signage regulations in your community, you need to choose a sign that makes your business standout and that appropriately reflects your brand. Here is a look at some of the options for outdoor signs that you can consider.

    Awnings

    Awnings create a dramatic appearance and also offer functionality beyond simply advertising your business. They can be constructed in a variety of sizes, shapes, colors, and designs, so that you can get a custom look for your business. They enhance the exterior of your business for an upscale feel, and they also provide ample room to include additional information on your exterior sign, such as a website and phone number. They offer cover from the elements for your customers and shield your interior design from fading caused by sunlight.

    Channel Lettering

    Rather than installing an additional structure for a sign, when you choose channel lettering, your sign can be affixed to your existing building. These letters are cut individually and are 3D to draw attention. They can be equipped with LED lighting to illuminate the letters to make them stand out even more. Your sign company can work with you on different lighting designs, such as reverse-lit, halo-lit, and front-lit options, depending on the positioning of your building and the traffic you are trying to attract.

    Pylon Signs

    Pylon signs are structures that can be attached to the side of your building or constructed to stand-alone. They are ideal for placing on at the entranceway of your business and also work well for multi-tenant facilities. Pylon signs can also incorporate LED lighting to create addition attention for the signage.

    Let the experts at Olympic Signs help you choose the right outdoor signs for your business, based on your budget, location, and type of business. Our sign company near Chicago has been serving the region for decades, providing businesses of all sizes with permitting assistance, design, installation, and maintenance services. Find out how we can help you today by calling (630) 424-6100.

  • Factors to Consider When Planning a Sign Installation

    People become entrepreneurs in part because the idea of working for themselves is appealing. If you’ve taken the first step on this journey, you’ll quickly discover that even entrepreneurs work for other people—their customers or clients. It takes a lot of these informal “bosses” to make a company successful and long-lived, and it’s impossible to acquire them unless people know the company’s name. It’s tough getting your name out there when you first start your business, which is why you should partner with a reputable sign company . A corporate or retail sign is one of the best investments in a company’s future.

    Permits

    A sign permit should be one of the first things you’ll consider when planning a sign installation. Municipal regulations can be confusing . The sign company’s representative should be able to tell you about the permit requirements that apply to your location. Municipal regulations may restrict the type and height of sign you’re allowed to install. There may also be restrictions on whether or not you can have an illuminated sign. A clear understanding of the applicable regulations at the beginning of the sign planning process is essential for preventing costly mistakes later on.

    Location

    An outdoor sign can be attached to a building, such as channel letters, or it may be freestanding, such as pylon signs and monument signs. If you own your commercial building and the land it’s on, you have the option to install either type of sign—or both. If you lease the building, you’ll need to check the terms of the lease to find out if there are any restrictions on sign placement. Once you understand any applicable restrictions, talk to the sign company representative about the best placement for your sign to attract maximum foot traffic.

    Safety

    The days of hanging up a shingle are long gone. Modern signs are very large and extremely heavy, and it takes a team of professional sign installers to get the job done right. To ensure everyone’s safety during and long after the installation, it’s essential that you choose a reputable sign company.

    Olympic Signs hires the most capable, safety-conscious sign installers in Chicago, IL. When you’re ready to increase the visibility of your brand, give us a call at (630) 424-6100. Our sign company offers everything from custom design to sign maintenance and repairs.

  • Size Considerations When Designing Your New Sign

    Before a sign design company can recommend the right size of outdoor sign for your business, you need to decide where you’ll have it installed. If your commercial building is located in an urban area that receives a lot of foot traffic, a smaller sign will work better than a large one. If you expect more drivers than pedestrians to view your sign, choose a larger size to ensure better readability. These signs will generally be installed at higher elevations than signs intended for foot traffic.

    Another consideration is the type of sign you want. Some business owners prefer a sign that allows them to display an electronic message about upcoming sales or hours. A large sign is necessary for conveying this information properly.

    Olympic Signs is comprised of a team of expert designers, fabricators, and installers who work together to ensure each of our clients receives a product that exceeds expectations. Call (630) 424-6100 for more information about our sign services available in Chicago, IL.

  • America’s Most Iconic Sign

    Most Americans are familiar with the famous Hollywood sign, but this outdoor sign didn’t always look the way it does now. Watch this video for some background on America’s most iconic sign.

    The Hollywood sign wasn’t always so beautiful. Originally put up in 1923, it originally read “Hollywoodland” and was lit with 4,000 light bulbs. The letters were only supposed to last for a couple of years, but in the late ‘40s the “land” portion was taken off and the rest was repaired. It deteriorated again by the 1970s, but several donors had the original letters replaced.

    Outdoor signs in Chicago, IL can stand the test of time, so call Olympic Signs at (630) 424-6100 to get started on yours. We’ll even help you with your sign design to make sure you get the most out of your investment. Visit our website for information.