• How to Make Your Store Standout Among Others

    If you’re looking for a way to make your storefront standout among other small business, window signage might be just the thing you need. Window signs and graphics are a fairly inexpensive way to draw attention to your business and make it noticeable. You’ll want your business to stand out to those walking or driving by, which means you’ll want high-quality graphics that are visible from the street.

    It used to be common for businesses to use paint on their windows to advertise specials or try to get onlookers to stop in and take a look around. Today window graphics are much more popular and they are much easier to put up and remove and replace. Window graphics can also be reused easily for events like holidays or annual sales or promotions.

    Using window signage can make your business stand out by increasing your brand awareness. While it may not seem like it, if your business has a “cool” sign and a competitor does not, it may make certain customers choose to do business with you instead of them.

    Window signs and other graphics are a great way to promote special offers and sales to get people to come into your business. Traditional advertising like print or online is also valuable, but you want something to draw them in while they’re physically in front of your location.

    You can also place graphics on the inside of your windows for the customers that are already inside your business, and you can also use graphics for company vehicles as well. Whether you prefer more traditional signs or graphics, LED signs, electronic messaging centers, channel letters, or any other type of signage, contact Olympic Signs today by calling 630-413-1198.

  • Creative Ways to Use Window Advertising

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    If you own a small business you’re probably looking for creative ways to advertise. Creativity can actually take you further than you think when it comes to business signage. The windows at your physical business location are valuable space that can be used to advertise for your company. There are a wide variety of signs and other graphics that can make your business stand out to anyone passing by.

    The use of signs or stickers in advertising is not only an easy way to attract attention, it’s also very cost-effective compared to other, more traditional forms of advertising. At the very least, your business should feature its name and other necessary information including its hours and phone number on your windows.

    Using window graphics can transform an otherwise dull and dreary space into something very exciting and eye-catching. Windows are a great place to advertise specials or other promotions. They can be used to show off the products or services you feature. The great news about window advertising is that you can be as creative as you want with text or images.

    Window graphics can create a sense of curiosity to get people to come inside your business. Getting bodies in the door is key in business because if they don’t come in they will never know what they’re missing. If you want to get even more creative, decals and vinyl displays can be placed on company cars as well.

    Signs and other displays can also be used on the inside of your business as well. These displays should be a bit more focused, trying to get customers already inside your business to make a purchase or inquire about a promotion. For more information on how to creative use signage for your business contact Olympic Signs at 630-413-1198.

  • Could Your Parking Lot Benefit from New Lighting?

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    Lighting conditions affect your parking lot in many ways, from the potential for accidents to the amount you’ll pay to keep the bulbs on. When you have your sign company upgrade your parking lot lighting , you can count on reaping a few kinds of benefits. Read on and find out if it’s time for new lighting.

    Safety and Security

    People should feel safe when they park in your lot, which means they need to be able to see what’s going on at night. Walking through a dark parking lot is dangerous for a plethora of reasons. People could trip over a curb or a pothole and suffer an injury, which then turns into an issue your company could’ve avoided. It’s also more secure to walk through a well-lit parking lot, because criminals are less likely to get away unidentified. New lighting reduces the chances of accidents and crime, so it’s well worth the upgrade.

    Energy Efficiency

    If your lighting was originally installed years ago and you’ve never thought about changing it up, now is the time. Old lighting systems are not as efficient as modern systems, and yours may be nearing the end of its working life. Upgrading to LED lighting can land you a significant amount of savings on your energy bill, which frees up some room in your budget that you can use to further improve your business. This also protects the environment, which is something that your customers may very well notice.

    Easier Maintenance

    You shouldn’t keep throwing money at a problem that keeps popping up. If maintaining your parking lot lighting is becoming a bigger hassle and a steeper expense, consider investing in an upgrade. This saves you money and effort in the long run.

    As long as you work with the right sign company serving Chicago, IL, they can help you out with your parking lot lighting as well as your exterior and interior LED signs. Call Olympic Signs at (630) 424-6100 and let us help revamp your parking lot.

  • Getting Help with the Permitting Process for Your New Sign

    PERMITS AOEAOOK

    When you decide to install outdoor signs, you first must have the proper permitting to comply with your local regulations. At Olympic Signs, our team members are experienced obtaining approval across the region, making it easier than ever for you to get the exterior signage you want for our business.

    Permitting rules and processing procedures vary from locale to locale. Our team has worked with cities and towns across Chicagoland and the surrounding areas, so we understand the rules in different communities and can facilitate the process on your behalf. Let us handle the approval process for you, so you can focus on running your business. After the permits are in place, we’ll manage the entire outdoor sign installation process, so you can get your signage up as quickly and efficiently as possible.

    Could your business benefit from a new outdoor sign near Chicago, IL ? Olympic Signs is here to help with every stage, from design to installation and maintenance. Contact our sign company today by calling (630) 424-6100.

  • Can You Deduct Your Signage Costs?

    Tax deductions can offset many of the costs you put into your business. Your tax deductions may be usable for various business expenses, such as sign design and sign repair. Read on to see which costs you can deduct during tax time.

    As you can see in the video, there are several costs that can be deducted on your yearly company taxes. You can deduct marketing costs, such as commercials, sign repair, and sign installation. You may also deduct traveling expenses, schooling expenses, and charitable contributions. Understanding the ways that you can offset your business costs will be helpful to the continued success of your business.

    Learn more about marketing your business with the help of Olympic Signs and our sign company serving Chicago, IL. We can help secure permits, set up project management , and create an engaging sign design for your business. Please call us at (630) 424-6100 to learn more.

  • Quick Tips for Starting Your Restaurant

    Getting started is the hard part, but you can get your restaurant off the ground as long as you follow the right steps. One of the most important aspects of starting up a business is choosing a location and getting an outdoor sign up. Check out this video for quick tips for starting your restaurant.

    When scoping out a location for your restaurant, it’s wise to spend some time in the area. This will give you an idea of how much traffic there is in the area at different times during the day. You should also think about the aesthetics of the building to see if the existing design fits your brand or if you’ll need to do some remodeling.

    Outdoor signs in Chicago, IL can draw attention to your new restaurant, so call Olympic Signs at (630) 424-6100. Our specialties include bank signs, sign repair, and sign maintenance.

  • Signage Terminology Every Business Owner Should Know

    Technology

    Are you planning to contact a sign company about commercial sign design and installation? If so, then continue reading to learn some important terminology that you may encounter during this process.

    Animated Signs

    Animated signs use light and color or mechanical components to generate the appearance of or actual motion.

    Awning Signs

    Mounted to the front of a building and offering shelter, awning signs are commercial signs that provide information as well as function .

    Contrast

    When it comes to designing a sign that stands out and is easy to read, contrast is crucial. Contrast describes the differences in color and tone between elements of a design. White text on a black background would be an example of high contrast.

    Copy

    Copy is the term used to describe any words or text that are featured in a sign’s design.

    Directional Signs

    If you need a sign that will direct people’s navigation, then it’s a directional sign that you want. Signs that include arrows or designate parking areas that help people navigate to an event or location are examples of directional signs.

    Electronic Message Centers

    Signs that have text and illustrations that are changeable and programmable are known as electronic message centers.

    Fascia Signs

    Fascia signs are those that are mounted on the face of a building.

    Ground Signs

    Signs that are self-contained and not supported by posts or similar structures are called ground signs.

    Legibility

    When a sign’s lettering or message elements can be easily read and distinguished, then it has good legibility.

    Menu Boards

    If you’re looking for a sign with changeable copy like that which you might see at a food service venue, then speak with a sign company about ordering a menu board.

    Single-Face Signs

    These commercial signs have the sign’s design on only one side.

    Visibility

    How well a sign can be understood and seen by people is described as its visibility.

    Are you prepared to get started with your business’ new sign design in Chicago, IL ? If so, then please call Olympic Signs today at (630) 424-6100.

  • What to Know Before Opening a Retail Shop

    < p>When it comes to starting your own retail store, having fun while running your business can make the process more enjoyable and less intimidating. If you’re already considering outdoor sign designs for the retail shop that you want to open, then watch this video for more tips on getting underway.

    Starting your own retail business is a process of trial and error, so it’s important to remain confident and proud of yourself for what you’re doing, even when the road gets bumpy. Additionally, recognizing your weaknesses and hiring a team of individuals who make up for them with their personal strengths can be critical to your business’ success.

    At Olympic Signs, our sign company offers a broad range of sign design services, as well as fabrication and sign installation in Chicago, IL. If you would like to learn more, you can reach us at (630) 424-6100.

  • Factors to Consider When Creating Property Management Signs

    sign company chicago If you’re preparing to work with a sign company to create signs for your property management business, then you may be wondering how to begin the design process. While creating your signs, there are several essential factors to keep in mind.

    Purpose
    The first issue to consider when designing a property management sign is what its purpose will be. For example, if you’re designing a sign that is meant to market your business, then it should be professional-looking, easy to understand, and made with your logo or company name displayed prominently and clearly. On the other hand, if you’re ordering signs that are designed to advertise a property, then their text should describe the property type and list your phone number conspicuously, with your company name and logo taking up less space.

    Style
    Once you know what message your sign should be sending, then it’s time to think about how you would like it displayed. If you already own sign holders designed for rental properties, then be sure to choose a sign type that will fit on and hang from them properly. If you’re creating a sign to advertise your business, first learn what size signs are allowed on the property, and then choose a design that complements your business’ name or logo in its shape.

    Design
    Now that you know what the sign’s purpose is and how it will be displayed, you can get into the details of its design. You will need to consider colors, font, layout, and logos during this stage. To make the process simpler, gather any marketing materials that you already have for your business and use these to pull ideas for colors and styles.

    Are you looking for a high-quality and experienced sign company to create your property management signs in Chicago, IL? If so, look no further than Olympic Signs. We offer a broad range of sign types and sign design services to improve your business’ advertising. Call us today at (630) 424-6100 to learn more about our interior and exterior signs.

  • Tips for Building a Marketing Plan

    As a business owner, you know how important it is to have a marketing plan. Without an organized approach to your marketing materials, from outdoor signs to online media outlets, it’s difficult to ensure that you’re conveying a clear message about your company.

    Watch this video for an in-depth look at how to build a successful marketing plan. You’ll learn to see your products and services from a new perspective. For example, the speaker suggests promoting the benefits of your product rather than its features—a slight but vital shift in your marketing approach. In addition, you’ll hear tips on increasing your profitability, rather than your sales, through marketing.

    Commercial signs are a vital part of any marketing plan. If you’re looking for a sign company to help with sign design or sign installation in Chicago, IL, call Olympic Signs today at (630) 424-6100.