How to Think About Your Brand’s Visual Identity

Your brand’s visual identity is one of the first interactions your customers will have with your business. Whether they encounter it on outdoor signs at your business, on your website, or in print advertising, your visual identity is an important part of creating a connection with your customers.

In this video, find out what 3 design experts have to say about creating your visual identity. All aspects of your visual identity should communicate something about your business, through the use of design, color, and text.

Olympic Signs is your partner in creating your brand identity, thanks to our interior and exterior commercial signs. We can assist with all parts of the process, from sign design to permitting and maintenance. Find out more by contacting our sign company in Chicago at (630) 413-1198.