Business signs can be used in a multitude of different situations; they can advertise a sale, attract new customers, or simply display your brand. However, those who do not work with a reputable sign company might commit some basic design mistakes. Here is an up-close look at a few mistakes to avoid when designing your sign.
Going with the Norm
It can be tempting to focus on what other businesses are doing; after all, if it works for them, won’t it work for you? The problem with this is that other companies are innovating. They are breaking the mold and offering unique experiences by sharing designs that have never been seen before. Rather than try to emulate someone else’s style, make sure your sign is true to your brand. Think about what makes your brand special and focus on that creative element rather than look at what works for everyone else.
Using Illegible Text
A sign cannot be effective if no one can read it, so there are a few factors to consider when designing your sign. Think about where you will be broadcasting your message: Will this sign be used to advertise a sale within your store, or will it hang above your storefront? Make sure a sign that hangs outside your store can be read from far away so that it has the power to pull customers in.
Presenting an Unclear Message
Every sign has a purpose, and it’s crucial that you identify yours before finishing your design. Whether the point is to highlight a section of your store or notify customers of a change in policy, make sure it catches people’s attention and says exactly what it needs to say; no more, and no less.
If you want to be sure that you avoid these mistakes when designing your sign, contact Olympic Signs or visit our website. We are a sign company serving Chicago, IL that specializes in awnings and both interior and exterior signs. Please feel free to give us a call at (630) 413-1198 or stop in and see us for more information today