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Having an idea, product, or service is one thing, but representing yourself as a brand is another. Even the best sales pitches might not land if your sign company is confused about how your signs should come off. Here’s a look at what new business owners should know about brand identity.

Why It Matters

When you start a business of any kind and any size, you need to start thinking about the way you want the public to view you. You can do this by constructing your brand carefully and thinking about the many elements that make your business unique. If your brand comes off as identical to another one that already exists, people may think that you’re simply a new take on an existing idea. Do what you can to separate yourself from the pack and stand out to your potential customers, who may someday make your brand the icon that everyone else recognizes.

How to Show It

Your brand should start with your company’s mission statement, but it should also have a visual element. A logo, a certain color scheme, or even a single letter can eventually become associated with your business and the products it makes. You can get your message and image out there by working with a sign company. A high-quality sign helps show that you are legitimate, and outdoor signs can help bring in new customers. Make sure you work with professional sign installers so that yours comes out perfectly.

What Else to Consider

There’s a lot to think about when building a brand identity. You should consider what kind of message you’d like to send to the public, and why they should choose your brand over your competitors.

For more on the key elements of brand identity, contact Olympic Signs or check out our website. From bank signs to sign maintenance near Chicago, IL, it’s our pleasure to do everything we can to help you build your brand. Please call us at (630) 413-1198 or come in and see us learn more.

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