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Your company’s logo will be one of the first features your customers see on your outdoor signs, awnings, website, and business cards. Designing an effective logo can be a challenge because you’ll need to capture the spirit of your business while keeping the logo simple enough to be memorable.

Watch this video for some expert tips on logo design. This graphic designer explains the three enduring features of every good company logo and offers some well-known logos as examples. For instance, a good logo must be functional. It should work no matter which size or color it’s rendered in. This is important because your logo may appear on something as large as an outdoor sign or as small as a custom pen.

The creative design team at Olympic Signs can create eye-catching outdoor signs with as much or as little input as you wish. Get started with your custom sign design for a business near Chicago, IL, by calling us at (630) 413-1198.

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